Microchip Market Forecast: Trends & Predictions For The Industry In 2024

- Advertisement -
- Advertisement -

1. Could you share Microchip’s overall developments/achievements in 2023. Which areas do
you see significant growth and how do these align with the company’s strategic goals?

2023 was marked by early business momentum and subsequent macro-economic
instability. Despite these contrasting dynamics, we effectively navigated the challenges
through a set of strategies to further promote stability, resilience and long-term growth.
Our strategic response to reduced demand visibility includes helping customers with
inventory risk mitigation while identifying win-win outcomes and reducing lead times for
most products from 52 weeks to less than eight weeks.

Microchip’s robust cash-generating capability underscores our strategies’ effectiveness. In
November, we announced our 85 th consecutive quarterly dividend payment, marking the
79 th increase since our inception. During calendar year 2023, we returned approximately
$1.7 billion in a combination of dividends and share buybacks to our shareholders.

- Advertisement -

Meanwhile, our strategic focus on total system solutions in key market megatrends (5G
infrastructure, IoT, data center, e-Mobility, sustainability, and Advanced Driver Assistance
Systems [ADAS]) continues to drive a healthy design-win pipeline, and we enter 2024
positioned for long-term growth as macro-economic conditions improve.

2. Looking ahead to 2024, which specific market segments do you anticipate having strong
growth potential? Where do you plan to invest more in R&D to ensure technological
advancement as well as to secure a leading position in the market?

Despite the current macro-economic challenges, we remain steadfast in our belief that
semiconductors are the engine of innovation that continually propels us toward an ever-
enriching human experience. Our diverse product portfolio acts as a springboard for
innovation in applications ranging from aerospace and defense solutions to data centers,
automobiles, medical devices, industrial equipment and communication infrastructures. We
are cultivating a strong design-win pipeline across these applications through our focus on
total system solutions that solve customer challenges in key megatrend areas. We believe
this pipeline positions us well in each of these markets.

3. Microchip has consistently provided a highly reliable supply partner system. In 2024, a
year with uncertain demand forecasts, what are your thoughts on the trust-based supply
relationship between Microchip and its customers? How do you plan to work with your
customers to ensure a win-win situation in the supply chain?

During these challenging times, we believe maintaining short lead times is the most
effective strategy. It gives our customers and us greater agility and efficiency as we engage
an unpredictable environment.

At the same time, we strive for an optimal balance of inventory that not only caters to
customer requirements but also positions us for robust and long-term growth when the
macro-economic environment improves.

4. Amid the uncertainty of the global economic and industry environment, what are
Microchip’s plans and strategies to ensure the continued growth and stability of its

As we have with all semiconductor industry cycles, we intend to tackle this period of
uncertainty with our tried-and-true strategy that focuses on sustainable long-term growth
while adjusting our speed and responsiveness to implement short-term modifications as
and when necessary.

This strategy is what gives Microchip its stability and resilience. It is deeply rooted in our
guiding values whose foundation is our culture, people and seasoned leadership.

Our strategic focus on total system solutions is another key contributor to Microchip’s long-
term growth and success. It drives a pipeline of design wins that positions us well in the
markets we serve and enables consistent investment in employee development and
empowerment so we can retain our invaluable team members despite challenging business

As we step into 2024, my undiminished optimism is fueled by our proven and robust
business model and the utmost confidence in our leadership team. Our diligent global team
is enabling us to effectively navigate business cycles as we continue to strengthen our
partnerships while adjusting our course as needed and consistently enhancing shareholder

5. Large AI models have become the foundation of new intelligent computing infrastructure
and the evolution of large models on cloud servers and mobile devices is underway. In
light of these transformations, what urgent chip demands are arising from customers?
What type of technological challenges do semiconductor manufacturers need to address
in response to these changes?

Generative AI’s infrastructure requirements are estimated to be 10 to 100 times greater
than that of earlier AI models. All data center infrastructure is affected by this trend.

Generative AI’s success will depend on more than just advanced AI processors, including
semiconductors for storing and otherwise handling all this data while making data centers
cooler, more efficient and secure. These are the kinds of data center challenges we have a
track record of solving so that operators can support technologies such as 5G, cloud services and the current generation of AI/ML applications. Operators will face similar challenges, to an even greater extent, as they bring generative AI to the data center and on-premises servers.

Many believe that generative AI will also extend to the network edge in IoT applications like
patient monitoring and automobile traffic violation detection. Today’s current AI-at-the-
edge solutions may provide a roadmap for this transition, but getting there will be more
difficult than with traditional AI. We are already looking at these challenges.

As an example, we are exploring how our current Wi-Fi® devices can be used to create a
serial port to a bridge that enables generative AI to be accessed by an 8-bit
microcontroller’s UART. Whether an endpoint can exclusively operate generative AI at the
edge without calling back to a data center remains to be seen. These are early days on the
innovation curve and, as with any market we serve, our goal is to make it as easy as possible to solve some of the industry’s most fundamental system design challenges. These same basic challenges apply to generative AI and must be solved before it and other emerging technologies can deliver on their promise.

6. What is Microchip’s approach in talent acquisition and employee development to further
support its growth in the coming years?

We strive to build a global talent pipeline while ensuring our company is an ideal place to
begin new careers and develop existing ones.

First, we are cultivating the best possible workplace culture for employee success, growth
and stability, as well as for building a deep talent bench. This culture is based on a clear
purpose to empower innovation that enhances the human experience, and a common set
of guiding values for accomplishing this purpose while achieving our goals of quality, profit
and technological advancement. Everyone shares in profits and ownership and especially in
challenging times, we take every possible step to support our team members.

Second, we are training a new generation of manufacturing technicians in our fabs and
providing educational resources for embedded design coursework to teachers, researchers
and students worldwide. We also help schools integrate our products and technologies into
the classroom and give seasonal and long-term interns hands-on experience to work closely with senior staff members.

Third, we believe our business environment is inherently more stable than some of the
other semiconductor companies mainly due to factors ranging from long tenures among our leadership ranks, to how we structure our business. Our products cut across key growth
megatrends and we offer customer benefits that differentiate us from our competitors,
including reducing costs and development risks by creating more complete solutions and
providing greater supply resilience across our entire portfolio through our combination of
internal and outsourced manufacturing capacity.

7. Could you provide insights on Microchip’s developments or plans to achieve the
company’s eco-friendly/sustainability goals?

We are committed to protecting the environment, conserving resources and minimizing
waste within the communities in which we operate. This includes continuously working to
minimize our products’ environmental impact throughout their lifecycle and make
significant investments toward developing new technologies and products that ensure a
sustainable future while enabling the innovations of tomorrow.

We strive for year-over-year improvement in our environmental programs while also
balancing the needs of our growing company. Microchip has identified four strategic focus
areas (GHG Emissions, Energy Efficiency, Water Conservation and Water Diversion) which
govern the objectives of our environmental initiatives. We have committed to short-, mid-,
and long-term science-based targets and are tracking our progress to drive future

Our Sustainability Report and CDP Responses detail our annual environmental and social
performance and share selected activities that highlight key workplace and community
involvements. The management systems that we have implemented to support our
environmental programs are aligned with international standards and are administered by a
team of dedicated professionals.


- Advertisement -

Related Artcles


Please enter your comment!
Please enter your name here



European Car Market’s Best Post-Pandemic Year, Driven By 2 Million EVs

In 2023, Tesla surpassed Nissan and Volvo as battery-electric vehicles (EVs) neared the sales of diesel cars. For the first time in Europe, EV...

Global EV Sales: 69% Annual Increase, 26% Monthly Decrease – Rho Motion

In January, sales of fully electric cars and plug-in hybrids reached 1.1 million, an increase from 660,000 in January 2023. In January, global electric vehicle...

India Shifts Towards Expensive Smartphones, Market Stabilised With 2% YoY Decline In 2023

The Indian smartphone market is expected to grow by 5% for 2024, driven by 5G adoption and device upgrades. India's smartphone market experienced a slight...


Microsoft To Develop New Network Card For Maia AI Server

The new network card is similar to Nvidia's ConnectX-7 card. Microsoft is reportedly developing a new network card that could enhance the performance of its...

Big Techs Collate To Protect Elections From AI Deception

The signatories of the tech accord include OpenAI, Microsoft, Adobe, and social media platforms like Meta Platforms, TikTok, and X. On February 16, a coalition...

CERC Issues Tariff Regulations For Renewable Energy Sources

The regulations empower CERC to relax provisions under special circumstances and address implementation difficulties. The Central Electricity Regulatory Commission (CERC), using its authority under the...

Important Sectors

With Electric Vehicles, The Vehicle Service Industry Will Undergo The Biggest Disruption

With electric vehicles (EVs) becoming mainstream in India, how is the vehicle service sector responding? As this sector employs a large fraction of individuals...

CERC Issues Tariff Regulations For Renewable Energy Sources

The regulations empower CERC to relax provisions under special circumstances and address implementation difficulties. The Central Electricity Regulatory Commission (CERC), using its authority under the...

Tata Group On Partnership Lookout For Dholera Plant, Could Be UMC Or PSMC

The plant will start with initial capacity of 25,000 wafers per month, to 700-1,000 semiconductor chips per day at full efficiency. The Tata Group is...

Indian Govt Announces Two Multi-Billion Dollar Semiconductor Plants

India aims to further its success in electronics manufacturing, targeting $300 billion by 2026-27 The government has received four proposals for semiconductor manufacturing...

Applied Ventures Invests In VVDN Technologies To Boost Semiconductor Ecosystem

The investment underscores Applied Ventures' dedication to nurturing innovation, collaboration, and entrepreneurship within the semiconductor and electronics manufacturing landscapes. Applied Ventures, LLC has announced a...


BorgWarner Produces E-Motor Parts For Chinese Automaker

In January 2024, production started for use in XPeng's X9 MPV; stator winding technology provides exceptional power density and efficiency, while oil cooling enhances...

Volkswagen Group And M&M Ink Supply Deal For MEB Components

The agreement includes the provision of specific electric components and unified cells. Volkswagen Group and Mahindra & Mahindra (M&M) have finalized the first supply agreement...

ZF Launches TN plant, Eyes EV Growth And Exports; Plans INR 1800 Cr Investment

The Oragadam facility marks ZF's 19th in India and 10th in TN, with 80% of its workforce expected to be women. In the first...

StoreDot’s Fast-Charging Cells Hit 100 Miles In 4 Minutes

StoreDot achieved its '100in4' goal ahead of schedule in early prototype tests through a series of cell improvements, enabling extremely fast charging with existing...

CG Power, Renesas, And Stars Microelectronics To Establish Chip Plant In India

The Murugappa Group, a new player in the Indian electric vehicle (EV) market and based in Chennai, stands to gain from the internal provision...