Weston, the consumer electronics brand, has announced its entry into the Rs 70 billion cellular phone market. At first, Weston will launch its mobiles in North-East India where the company has a strong presence and they will subsequently be launched in the rest of India. A new unit for mobile phones will be set up in Sela Que in Dehra Dun, Uttranchal with capacity of 500,000 GSM and CDMA cell phones per month . The plant will start production in 2011 .
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