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TVS Electronics Eyes Growth In EMS Sector

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TVS Electronics ventures into the EMS sector, increasing R&D investments at its Tumkur plant to expand IT infrastructure management services and offer third-party contracts.

TVS Electronics, India’s leading homegrown electronics company, recently invests over Rs 45-50 crore in its Tumkur plant in Karnataka. The focus is on developing input devices and fintech products for a ‘print-less world’. Leveraging its manufacturing expertise, TVS Electronics  offers contract electronic manufacturing services (EMS) for third parties. It also plans to expand its infrastructure management services, targeting data centres, audio solutions, green energy and education. 

Founded in 1986 by Gopal Srinivasan, TVS Electronics divides its operations into two segments: Products and Solution Group (PSG) and Customer Support Services (CSS). PSG caters to retail, BFSI, and logistics industries with various IT products, while CSS focuses on field support, warranty management, IT infrastructure services, and e-waste management. 

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According to the Managing Director of TVS Electronics, Mrs. Srilalitha Gopal the company had been a pioneer in printers and other IT hardware. However, with the changing landscape of technology, TVS Electronics has set a new R&D vision, which aims to identify areas of strength and evaluate their current product portfolio to stay ahead in the evolving market.

In addition to developing input devices and fintech products for a ‘print-less’ world, TVS Electronics innovates with cloud printers featuring sound boxes for hotel kitchens and mobile printers for field staff. The company also explores video analytics and surveillance products by integrating software elements like billing solutions and analytics with hardware, with an aim to increase its market share. 

Charakravarty Balaji, Vice President – Sales & Operations, Products and Solutions Group – TVS Electronics Limited says that the goal is also to add more software elements such as billing solutions and analytics to the hardware and thus increase wallet share of existing customers. He further adds that the company’s focus on POS products since 2008 has attracted large format retailers as clients, making the PSG vertical a significant revenue contributor. Notable retail customers include Aditya Birla, Trent, Zudio, and Westside, while BFSI clients include HDFC Bank and LIC. The services vertical, contributing one-third of the revenue, is also growing, with TVS Electronics managing IT services for multinationals and green energy projects.

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