Tata Passenger Electric Mobility Launches New Brand Identity, TATA.ev

- Advertisement -
- Advertisement -
  • TATA.ev aligns with the brand’s core philosophy, ‘Move With Meaning’
  • Backed by Tata Motors and TPG Rise Climate, TPEM commits $2 billion for 10 new electric vehicles

Tata Passenger Electric Mobility (TPEM), a key player in India’s EV revolution, has unveiled its new brand identity, TATA.ev, marking a strategic shift towards sustainable, community-driven innovation. This move highlights Tata Motors’ dedication to advanced technology and environmental conservation. The core philosophy, “Move with Meaning,” embodies a comprehensive approach to electric mobility, catalyzing a transformative journey towards a greener, more interconnected future.

As the demand for electric vehicles surges, driven by growing interest and a strong product portfolio, all eyes are on TATA.ev’s impactful debut. The need for a consumer-focused brand identity is evident, assuring a seamless integration from brand interaction to ownership involvement. TATA.ev acknowledges the necessity of a revitalized identity that mirrors its commitment to shaping the mobility landscape.

Move with Meaning! As per the company, the term “move” aptly encapsulates TATA.ev’s mobility-centric approach, acting as both a descriptor of its core business and a rallying cry for a collective shift towards EVs and a greener, more sustainable future. The phrase “with meaning” amplifies this intent, infusing responsibility, shared action, and future-readiness into the very essence of TATA.ev’s identity.

- Advertisement -

Mr. Vivek Srivatsa, Head of Marketing, Sales, and Service Strategy at Tata Passenger Electric Mobility Ltd., remarked that they were ushering in a new era with TATA.ev. He mentioned that their freshly introduced brand identity for electric vehicles underscored their dedication to expediting the adoption of clean energy mobility solutions. He expressed the intention to spearhead positive transformations within the automotive industry, emphasizing sustainability, community, and technology. He further elaborated that their products and services aimed to craft distinctive and meaningful consumer experiences. Describing the brand’s personality as humane, honest, invigorating, and conversational, he portrayed it as a rallying point for those with a keen interest in making a more positive impact on the world.

The brand identity of TATA.ev mirrors the ‘Move with Meaning‘ brand platform, with sustainability as its central focus. Every design choice is intentional and aligned with the brand strategy’s ethos. The visual design resonates with Move with Meaning, portraying accessibility, openness, and environmental consciousness.

TATA.ev’s logo boasts an orbit that embraces the “.ev” element, now composed of larger circles arranged in a unique grid pattern. Symbolizing a circular ecosystem of human and environmental harmony, this design embodies the pursuit of a brighter, interconnected future.

The brand’s signature Evo Teal hue fuses technology and sustainability, embodying innovation and a resolute commitment to a greener future. By adopting the Inter typeface, known for its modernity and accessibility, TATA.ev prioritizes sustainability, making an existing font its voice.

The brand’s motion and sonic logo strike a balance between tradition and innovation. A fusion of electronic circuits and a resonant ripple sound captures the intersection of nature and technology. Typography gains dynamism with the introduction of a ‘bridge’ element, signifying motion and vitality.

To ensure an ecologically conscious approach, TATA.ev’s design incorporates pivotal measures. Print and digital materials are eco-friendly. Print materials use minimal ink on a white base, while digital collaterals embrace a dark mode with a black base to save battery and energy.

With a commanding 70% market share in the 4-wheeler EV sector, Tata Passenger Electric Mobility showcases its pioneering spirit through cutting-edge technologies and innovative products. Surpassing the landmark of 1 lakh Tata EVs sold, the company affirms its unwavering commitment to positive change and a sustainable Indian future. Embarking on its ‘Go Beyond‘ initiative, Tata aims to revolutionize the EV space by introducing various body styles at accessible price points, prioritizing connectivity, design, performance, and safety across its electric vehicle lineup.

TPEM, a subsidiary of Tata Motors with investment from TPG Rise Climate, has set its sights on committing $2 billion by 2026 for the introduction of 10 new electric vehicles. Their plans also encompass the establishment of a specialized BEV architecture, fostering local production of essential components, and advancing both automotive and battery technologies. Alongside these initiatives, TPEM envisions propelling the establishment of an extensive charging infrastructure and facilitating the expansion of supporting facilities, all aimed at expediting the widespread adoption of electric vehicles across India.


(This article is assisted by Chat GPT)

- Advertisement -

Most Popular Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Exclusive

Ascend Performance Materials: Pioneering Innovation in the Electronics Sector

0
Bridging material advancements in plastics and technological progress, Ascend leads with customised solutions for a safer, reliable and greener tomorrow. Q. How would you explain...

DigiKey Expands Portfolio With 3PEAK

0
This collaboration adds amplifiers, interface components, data converters, and more, catering to industries such as communication, industrial, medical, and automotive.  In a strategic move aimed...

“Automotive And Medical Will Adopt More Printed Electronics”

0
The automotive industry is experiencing a revolution. But is this revolution limited to the evolution of powertrains? Salil Musale, MD, Naxona (Astarc Group), chats...

Buzz

India’s First Portable Liquid-Cooled E-Scooter Battery Unveiled By Bounce Infinity & Clean Electric

0
The efficient thermal management system of the liquid-cooled battery prevents overheating, thus improving both the safety and longevity of the battery. Bounce Infinity has collaborated...

Tata Electronics Finalizes Semiconductor Agreement With Tesla

0
Ashok Chandak, the head of the India Electronics and Semiconductor Association (IESA), highlighted that Tesla’s initiative to establish a network of domestic suppliers for...

Sterling Tools Targets 40% of Sales from EV Business by FY25

0
This increase is anticipated to come from the EV business segment, which is integral to the company's strategy to diversify its operations. With a certain...

Important Sectors

India’s First Portable Liquid-Cooled E-Scooter Battery Unveiled By Bounce Infinity & Clean Electric

0
The efficient thermal management system of the liquid-cooled battery prevents overheating, thus improving both the safety and longevity of the battery. Bounce Infinity has collaborated...

EV Network Achieves 100 Million Green Kilometers

0
In recognition of its contributions to zero-emission mobility, the company was awarded the 'Shoonya Infrastructure Champion' accolade at the 2nd Annual Shoonya Forum in...

Tata Electronics Finalizes Semiconductor Agreement With Tesla

0
Ashok Chandak, the head of the India Electronics and Semiconductor Association (IESA), highlighted that Tesla’s initiative to establish a network of domestic suppliers for...

Sterling Tools Targets 40% of Sales from EV Business by FY25

0
This increase is anticipated to come from the EV business segment, which is integral to the company's strategy to diversify its operations. With a certain...

Lanxess, IBU-tec Partner To Develop Iron Oxides For EV Batteries

0
The collaboration focuses on enhancing the performance of LFP (lithium iron phosphate) cathode materials and reducing batteries' carbon footprint. Utilizing local raw materials, the...

Manufacturing

Tata Electronics Finalizes Semiconductor Agreement With Tesla

0
Ashok Chandak, the head of the India Electronics and Semiconductor Association (IESA), highlighted that Tesla’s initiative to establish a network of domestic suppliers for...

Sterling Tools Targets 40% of Sales from EV Business by FY25

0
This increase is anticipated to come from the EV business segment, which is integral to the company's strategy to diversify its operations. With a certain...

Lanxess, IBU-tec Partner To Develop Iron Oxides For EV Batteries

0
The collaboration focuses on enhancing the performance of LFP (lithium iron phosphate) cathode materials and reducing batteries' carbon footprint. Utilizing local raw materials, the...

Log9 Materials Partners With Zeta Energy To Innovate Advanced Battery Systems

0
The collaboration presents substantial advantages for both companies. Zeta Energy's sophisticated lithium-sulfur materials could enable Log9 to enhance overall cell performance, opening up new...

Vulcan Energy Begins Lithium Chloride Production In Germany

0
Listed in both Australia and Frankfurt, the company has secured offtake agreements with automakers such as Volkswagen, Stellantis, and Renault. It reported that its...