Security and surveillance products now on retail

- Advertisement -
- Advertisement -

 With changing market dynamics, security solution providers in India are now diversifying into a new market segment—retail. Security has become one of the major concerns today, and demand for security products is coming from all sectors—institutional, government, home and retail shops. This sector has seen tremendous growth over the years. Taking advantage of this scenario, Samriddhi Automation Pvt Ltd has launched ‘sparsh secure’, an exclusive outlet for branded video surveillance security products. Sparsh is expected to open 25 outlets in this financial year, with the first in New Delhi. These outlets will serve a dual purpose—to revolutionise how consumers view security devices by making them aware of the products and their benefits. And on the other hand, security solution providers will have greater reach in the market by getting first hand experience of consumer demands.

By Richa Chakravarty

Saturday, September 18, 2010: The franchisee model is doing well in various countries. However, it is still in its nascent stage in India, though it has huge potential. Zicom Electronic Security Systems Ltd has been tapping the market for the last four years, and has six outlets across India in collaboration with Home Town. Consumers can benefit immensely from these outlets.

- Advertisement -

Security is no longer related to just banks, institutions, defence establishments, etc, but has become a household requirement. Consumers are not aware of the products that are available in the market—these outlets will guide them to an array of devices to choose from and assemble as per their individual needs. They can get a first hand experience and watch demonstrations before purchasing the devices. Moreover, customers will be able to make better purchasing decisions to meet their needs and move away from buying security products primarily based on price.

Sparsh is one of the few Indian manufacturers of all types of CCTV cameras, DVRs, switchers and accessories. It is the first Indian company to manufacture indigenously developed, designed and technologically advanced CCTV cameras with technical support from Sony Electronics Singapore Ltd. With these outlets, Sparsh will not only be able to increase awareness but also be able to drive overall demand by gaining deeper penetration into the market. This will also help the company in serving end consumers better.

“Sparsh has raised the bar again by bringing another innovation to the industry. Instead of business-to-business, we are now moving to business-to-consumer model. This will benefit consumers as they can now touch and feel the products, and buy as per their preferences and requirements,’’ says Sanjeev Seghal, managing director, Samriddhi Automation Pvt Ltd.

Electronics Bazaar, South Asia’s No.1 Electronics B2B magazine

- Advertisement -

Related Artcles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Exclusive

Indian PC Market Grows 4% In Q4 2023, Local Manufacturing Efforts Ramp Up

0
IT procurement by enterprises and SMBs, delayed in the first half of 2023, is starting to take place and is expected to accelerate...

“Efficiency In Solar Energy Is More About Investment Rationale Than Resource Limitation”

0
Indian utility-scale solar company SolarArise claims to offer investors long-term, cash-generating assets and anticipates advancements in energy storage technologies to enable 24-hour clean power...

A New Form Factor Of Two Wheelers Takes Shape In India

0
The logistics sector has become India's biggest adopter of electric vehicles. However, attrition due to physical and mental fatigue is alarming for lease and...

Buzz

MNRE Announces Minimum Efficiency Criteria For Thin Film Solar

0
Utility grid- scale power plants using CdTe should have efficiency of 19%.  For rooftop and solar pumping applications efficiency requirement is 18.5% and...

BYD Achieves 7 Million New Energy Vehicles, Last Million In 4 Months

0
BYD has become the first in the world to produce seven million new energy vehicles (NEVs), with the most recent million being manufactured in...

ZF Hits 1,000 CeTrax Lite Electric CV Drives, Boosted by Isuzu Demand

0
Shortly after beginning volume production, Isuzu experienced an increase in demand, driven by its use of the ZF CeTrax lite electric drive in its...

Important Sectors

MNRE Announces Minimum Efficiency Criteria For Thin Film Solar

0
Utility grid- scale power plants using CdTe should have efficiency of 19%.  For rooftop and solar pumping applications efficiency requirement is 18.5% and...

BYD Achieves 7 Million New Energy Vehicles, Last Million In 4 Months

0
BYD has become the first in the world to produce seven million new energy vehicles (NEVs), with the most recent million being manufactured in...

ZF Hits 1,000 CeTrax Lite Electric CV Drives, Boosted by Isuzu Demand

0
Shortly after beginning volume production, Isuzu experienced an increase in demand, driven by its use of the ZF CeTrax lite electric drive in its...

Maruti Suzuki, Toyota Kirloskar To Launch Electric MPV In 2026

0
The company aims for a total annual production of 2.5 lakh units for the YY8 SUV (eVX) and YMC MPV within 2-3 years of...
Dronamics

BRINC Introduces Unified Drone Management Platform LiveOps

0
LiveOps integrates hardware features into a unified platform. The platform enables direct video streaming from BRINC devices for informed decision-making. It provides tools...

Manufacturing

JLR To Hire 250 Electrical Technicians For Future EVs

0
These new roles, part of a £15 billion investment, are in addition to 300 positions created last year by the British car maker. Jaguar Land...

Altmin India Partners With WMG To Advance Battery Tech

0
Altmin and WMG will collaborate to strengthen their global battery materials supply chain position by optimizing cathode materials and developing diverse cell designs across...

EVs To Cost Less Than Gas Vehicles by 2027, Says Gartner

0
Gartner predicts a faster decline in production costs compared to battery costs, which represent the most significant expense in an electric vehicle, accounting for...
MG

MG Motor To Set Up Battery Assembly Unit At Halol Facility

0
The company plans to investigate battery cell production in collaboration with external partners. Automaker MG Motor India is actively exploring the possibility of assembling and...

Servotech Boosts India’s EV Charging Infrastructure With Manufacturing Facility

0
The new facility is poised to start with an annual production capacity of 24,000 power modules and plan to scale up to 2.4 lakh...