The rupee’s appreciation against the dollar by four-five per cent has induced flat-panel television makers, especially those who make light-emitting diode (LED) TVs, to cut prices of their products, believes the market analysts.
An appreciation of the rupee against the dollar helps to cheaper the imports, following the makers of durables to decrease the prices., The rupee has increased to 64.5 from 67.9 against the dollar since January.
The considerable proportion of components used to make TV’s and appliances are imported, says market observers. Whereas, the Rising commodity prices globally, especially copper and steel, have resulted in manufacturers raising prices of home appliances such as refrigerators, washing machines and air conditioners.
By Baishakhi Dutta