Rohit Srivastava Named Chief Growth Officer At EKA


Srivastava, with more than thirty years of eminent experience in Sales and Marketing, has been instrumental in building sustainable businesses.

EKA, an electric vehicle company supported by Mitsui and VDL Groep, has recently appointed Rohit Srivastava as its Chief Growth Officer. In his new role, Srivastava will oversee sales, marketing, business development, and product management.

Dr Sudhir Mehta, Founder and Chairman of EKA Mobility, commented that Rohit Srivastava’s extensive background and successful history in the commercial vehicle and electric vehicle sectors are extremely valuable to their team. He expressed confidence that Srivastava’s leadership will significantly contribute to their goal of revolutionizing the electric mobility field.

Bringing over three decades of prominent experience in Sales and Marketing, Srivastava has significantly contributed to the establishment of enduring businesses. His professional journey began at TATA Motors, where he quickly ascended to notable leadership roles. Most recently, he served as the Business Head – Commercial Vehicles Passenger (CVP) at TATA Motors Ltd., where his responsibilities included leading the electrification initiatives and promoting the adoption of electric vehicles across buses, vans, and minivans.

Srivastava, an engineer with a CII-Fulbright fellowship, is recognized for his customer-focused approach, dedication to lean processes, and optimization of the value chain. His expertise in developing product strategies, setting project QCT (quality, cost, time) goals, and leading product development, testing, and validation has been pivotal in launching EV portfolios and technological frameworks for electrical products.

Upon his appointment, Rohit Srivastava expressed his excitement about joining EKA Mobility during a transformative time in the mobility sector. He is eager to apply his experience in fostering customer-oriented and environmentally sustainable business practices to help position EKA Mobility at the forefront of electric vehicle innovation. He emphasized their collective aim to create a future that prioritizes efficiency, sustainability, profitability, and outstanding customer experiences.


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