Harald Kroeger Joins SiMa.ai’s Board of Directors

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His responsibilities commence from January 1st, 2023.

With over three decades of experience in the industry, working with companies like Bosch, Rivian, Mercedes-Benz and Tesla; Harald (Harry) Kroeger has been appointed to the Automotive Business and to the SiMa.ai Board of Directors. He would begin his responsibilities from the first day of 2023. 

SiMa.ai is a machine learning company that enables effortless deployment and scaling at the embedded edge. Harry would be responsible for partnering with key automotive customers and tier one manufacturers to leverage the power of SiMa.ai’s software centric Machine Learning System-on-Chip (MLSoC) Platform and unlock Effortless ML for the automotive world.

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Krishna Rangasayee, CEO and founder, SiMa.ai said, “We couldn’t be more excited to welcome an industry luminary like Harry to our company and board. We have a market-proven, customer, and industry-validated solution for the embedded edge market and now we’re building upon that. A seasoned executive and industry leader like Harry adds tremendous value to SiMa.ai as we plan an aggressive path forward in our mission to disrupt the semiconductor industry and advance SiMa.ai into automotive.”

Harry Kroeger, President of Automotive, SiMa.ai added, “I’ve been in the automotive business for the better part of my career and during this time, I’ve worked with some of the most innovative companies in the space. There is a significant opportunity for SiMa.ai to take advantage of the pressing need in the automotive market. The technology necessary for change is no longer based on classic computer vision algorithms, but is completely reliant on machine learning. SiMa.ai has built the holy grail of ML chips that leads the embedded edge market and will now partner with top tier automotive manufacturers and change the industry forever.”


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