March 4, 2015: Orient Electric has announced the appointment of Rakesh Khanna as the new chief executive officer (CEO) of the company. Rakesh brings with him over 30 years’ experience of working with companies of national and international repute in consumer electronics, electrical, lighting and consumer durables.
“At Orient Electric, we believe that innovation is an ongoing journey and our smart products continue to evolve for our modern consumers. We are confident that Rakesh will lead Orient Electric team from the front, help scale the company to greater heights, and deliver smarter products that match the changing demands of the new age consumers”, said C K Birla, chairman, CK Birla Group.
Commenting on his appointment, Rakesh Khanna, chief executive officer, Orient Electric said, “I am honoured to take this role, and excited about the possibilities that lie in the future.” He further added “Orient Electric’s strong brand, in-house research and development, manufacturing strength, and national footprint in distribution give us an edge over the competition. We are well-positioned to tap into new opportunities in this phase of changing market dynamics and rapid technological transformation. I look forward to working with the entire Orient Electric team as we embark on this exciting journey.”