Mouser Electronics appoints Daphne Tien as Vice President of Asia Marketing

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Mouser Electronics, Inc., the global authorized distributor with the newest semiconductors and electronic components, on Friday (August 12), announced the appointment of Daphne Tien as Mouser Electronics’ Vice President of Marketing–APAC.

She will report to Mark Burr-Lonnon, Mouser’s ‎Senior Vice President of APAC and EMEA Business.

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Tien has more than 20 years of successful experience in business development and strategic marketing within the electronics industry.
“Daphne has a proven ability to foster relationships with manufacturers, partners and editors, which has massively increased our engagement and partnership in the industry, and continues to raise Mouser’s brand awareness throughout APAC,” said Mark Burr-Lonnon.

In five years, Mouser APAC’s revenue and customer base have tripled, receiving more than 30 significant recognition awards from leading publications and key manufacturers in APAC.

“I greatly appreciate the confidence Mouser and the markets have shown in me,” Tien said. “I know that with the fine team of professionals we have throughout Asia, we are going to achieve even greater successes.”

Tien has devoted herself to promoting the value of authorized distribution in China, which has become an important driving force for the industry transformation from manufacturing to design wins in China within the CEDA organization.

Tien joined Mouser Electronics in 2011 to build an APAC marketing team from the ground up. She has acted as a prime local language spokesperson for Mouser in APAC to deliver the company’s brand value and differentiation in China, Japan, Korea, India, Australia and other APAC countries.

By Belal Khan

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