Micromax Launches Smart LED TV – Yu Yuphoria in India at ₹18,499


After launching Yu Ace in August, MI launches smart HD TV Yuphoria with wireless smartphone control and Airplay feature.

Micromax sub-brand YU launched its first smart TV Yuphoria in India. This smart LED TV is powered with a quad-core processor for high-speed processing and comes with 1GB RAM, 8GB internal memory and has Airplay feature for iPhone users to connect their Apple devices to share media with others.

The launch of Yu Yuphoria Smart TV, is Micromax’s aims towards turning into a full-fledged consumer electronics brand. Yu Yuphoria has a resolution of 1920×1080, 60 hertz refresh rate and viewing angle of 170 degrees. The smart TV provides gaming experience to their users with Wireless Smartphone Control. The user can easily connect their smartphone with the TV and not only just play game but also can control the complete TV by the touch and a few buttons on their smartphones.


YU YUPHORIA has 3 HDMI ports for seamless connectivity, set-top box, Blu Ray players, gaming console can be connected, other 2 additional USB ports to connect hard drives and other USB devices, and to connect laptop it has 1 VGA port. This smart TV weighs 6.46 Kilograms in 90.4 x 20 x 51.8 cm dimension.

With the others competitors like Samsung, LG, Wybor in the market, Micromax’s Yu Yuphoria Smart LED TV can give a strong competition with its features and exclusive price range.

“With the launch of the YU Smart TV, we are extremely excited to enter the consumer electronics space under YU for the first time. This entry is a testament of our larger strategy of becoming a full-fledged consumer electronics brand. At Micromax, we have always stood for democratizing technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the evolving needs of our consumers. YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible. Today, with the demand for Smart Televisions on the rise and the preferences shifting towards them, we wanted to give our consumers a larger-than-life smarter experience of the best of technology. We strongly believe that Smart TVs are the future in this segment and we are excited to see how the consumers take to our newest entry. For this launch, we are really excited to partner exclusively with e-commerce giant Amazon and together, with them as our online partners, we look forward to reaching out to Indian households in every part of the country.” -Rajesh Agarwal, Co-Founder, Micromax Informatics Ltd. said at the launch.

The 40 inch Full HD Smart TV is exclusively available on Amazon in open sale at Rs 18,499 till October 15.



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