The MediaTek retailer and consumer education programme will have various online and on-ground activities for retailers and consumers, to boost awareness around MediaTek’s smartphone capabilities.
Mediatek has rolled out its annual month-long retailer and consumer education program for 2023 to drive awareness and educate retailers on premium & flagship technologies powered by MediaTek Dimensity 5G Series and MediaTek Helio G Series including MediaTek Helio G99.
The program includes information on the smartphones powered by these chipsets. It also informs the retailers about the latest technology and solutions from MediaTek that are enabling technologies such as integrated 5G, camera, video streaming, and gaming among others. The program offers a training and support module to help retailers and their associates gain consumer-centric knowledge of these innovative smartphone features.
MediaTek’s on-ground promoters will also visit key retailers to educate them about the premium and flagship capabilities of its technology solutions.
MediaTek India’s deputy director of marketing and communication, Anuj Sidharth said that the 5G roll-out in India, has prompted the company to generate more awareness around its technologies. He added that consumers are more aware of the technical parameters of smartphones and are increasingly enquiring about the chipsets, making it all the more pertinent for retailers to be equipped with knowledge about the same.
“Our campaign will further empower them (retailers) to address the growing enthusiasm of consumers who are excited to know about the inside specifications of a smartphone. The retailer education program would reach an extensive number of retailers with various online and on-ground interactive engagements to educate and ensure that retailers and frontline staff are well-equipped to answer any consumer-related queries about the Dimensity and Helio series of chipsets,” he added.
Earlier this week, the company conducted ‘Retailer Connect’, a seminar for the key retailers in Delhi, and shared key details regarding the MediaTek chipsets and technologies.