Luxury Car Sales Surge, Set To Break Pre-Pandemic Records

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Strong double-digit growth propels luxury car sales, outpacing the overall automotive industry.

Luxury car sales in India have experienced robust double-digit growth in the first half of 2023, surpassing the overall automotive industry, according to a report by The Economic Times. With approximately 20,000 luxury vehicles sold between January and June, marking a 38% increase compared to the same period last year, industry experts predict that the momentum will continue throughout the year, potentially surpassing the pre-pandemic peak achieved in 2018.

While luxury car sales take the spotlight, the mass car market in India also demonstrates positive growth. Passenger vehicle sales have risen by approximately 10% during the first six months of 2023, reaching over two million units. These figures mark the best-ever half-yearly sales for both the luxury segment and the mass car market in the country, indicating a favorable overall performance for the automotive industry.

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In the luxury car segment, German automakers such as Mercedes-Benz, BMW, and Audi have shown strong growth during the January-June period. Mercedes-Benz reported a 13% increase in sales, reaching 8,528 units. Audi India witnessed a nearly doubled sales figure, with 3,474 units sold. BMW India has yet to release its sales figures, but the overall performance of German carmakers demonstrates their successful strategies and strong market presence in India.

With robust growth in the luxury car segment and positive trends in the overall automotive industry, India’s luxury car market is poised for success. The surge in sales signifies strong consumer demand and confidence in the luxury car segment, reflecting a favorable economic climate. As luxury car sales continue to thrive, industry players are optimistic that this upward trajectory will persist, potentially setting new records and solidifying India’s position as a significant market for luxury automobiles.


 

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