LG looks India as its manufacturing hub for global markets

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South Korean consumer electronics major LG is expecting India to be one of its global manufacturing hubs to cater to the markets of South Asia, Africa, and the Middle East, a top company official said to Financial Express.

LG, manufacturing, consumer electronics. global markets, manufacturing, India
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Besides, LG Electronics India, which has manufacturing units in Noida and Pune, is also mulling to have a new unit in next 4-5 years to cater to the fast-growing eastern-region market of the country. “We would like to make India as a production hub not only for India but also for the Middle East and Africa markets. If possible, we would also add some South Asian markets also,” LG Electronics India Managing Director Ki Wan Kim told PTI.

He further said: “We are checking the market demands. We are flexible to invest and increase the production capacity to meet that increased market demand besides India and exports as well”.

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The company will also continue to invest to upgrade its existing manufacturing facilities at Pune and Noida and may also go for a new plant. “Geographically, India is very big. Not now but may be in four or five years, if we need, in the east side, if demand is big enough,” said Kim. However, he also added that although there are “no specific plans but five or six years later, it may be a pillar of investment”.

Financial Express reported that LG India is encouraging its other global units, which are shifting away from China, as it has not remained very cost competitive, to source more from India. “We are internally studying, like once China was our manufacturing hub for the global market, but they are losing competitiveness and so we are shifting to countries mainly to Vietnam. But, I am also inviting them to India (LG Global),” said Kim.

Kim further said: “If there is not availability of the local components, we have invested in that”. For instance, compressor, which is a key component for refrigerator, air conditioner and washing machines, LG is manufacturing at its Noida plant.

“We would be more localised and we are investing to produce the PCB (printed circuit board) here. Normally, we use to import PCB from Korea for compressors,” he said, adding “we are a pure make-in-India company”. LG Electronics India, which had completed 20 years in India in 2017, would continue to offer latest technology to the Indian consumers. “We would keep offering new technologies to the Indian customers for their benefits and enhance their lifestyle,” Kim added.

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