Keysight Expands European Distribution Channel, Adds Batronix And Batter Fly To The Distribution Network

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  • Batronix, established in 1999 with headquarters in Germany, is an online distributor well known for its service, in-depth consulting and fast delivery
  • Batter Fly, established in 2002 with headquarters in Italy, offers expertise in automotive, medical and industrial test equipment

Keysight Technologies has announced the addition of two new partners Batronix and Batter Fly to the company’s expanding European distribution network. It said that the addition of Batronix and Batter Fly will broaden Keysight’s distribution channel covering power supplies, oscilloscopes, digital multimeters, waveform function generators, data acquisition and handheld radio frequency (RF) products.

Alessandro Pino, director of Keysight’s regional indirect sales said, ” The addition of Batronix and Batter Fly to Keysight’s distribution network represents another step forward in the execution of our channel strategy, which offers customers digital, easy and efficient access to Keysight products. Both reselling companies have adopted an integrated web-based business model to complement Keysight’s highly technical field organisation, enabling customers to rapidly source Keysight products.”

Service, in-depth consulting and fast delivery

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Batronix, established in 1999 with headquarters in Germany, is an online distributor well known for its service, in-depth consulting and fast delivery. André Bauer, CEO of Batronix said, “We are pleased to be able to offer our customers Keysight’s high-quality test and measurement solutions. Together with the Keysight team, we will provide a seamless customer experience, starting from initial consultation through ordering and shipping, to after sales service.”

Batter Fly, established in 2002 with headquarters in Italy, offers expertise in automotive, medical and industrial test equipment. It has market presence in R&D, production, maintenance, and educational industries with efficient web purchasing options.

Gianmarco Moroni, managing director of Batter Fly said, “We’re pleased to help customers access Keysight’s distribution products in bench, power, digital and radio frequency instruments. Keysight has a wide range of industry leading test solutions, and when coupled with our support, enables the Batter Fly team to quickly resolve customer challenges.”

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