India’s Traditional PC Market Grows 20% in Q3: IDC

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During July-September 2018, consumer PC market in India recorded an overall shipment of 1.45 million units, a growth of 33.9 per cent over the last quarter

The overall traditional PC market in India grew at a healthy rate of 20.2 per cent in the third quarter of this year as compared to the previous quarter. The country’s traditional PC market shipments stood at 2.71 million units in July-September quarter, according to the latest data by International Data Corporation (IDC).

“However, it saw a drop of 10.6 per cent on a year-on-year basis owing to increased sell-in due to implementation of Goods and Services Tax (GST) in the third quarter of 2017,” the report said.

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During July-September period of 2018, consumer PC market in India recorded an overall shipment of 1.45 million units, a growth of 33.9 per cent over the last quarter.

The overall commercial PC shipments in India were 1.25 million units during the said period, witnessing a sequential growth of 7.5 per cent, the report said.

Online sales provide impetus

Commenting on the findings, Nishant Bansal, Research Manager, IPDS & PC, IDC India, said, “Increase in discretionary spending aided by consumer financing schemes provided a strong momentum to premium device like Gaming Notebooks. Festive season buying, and online sales also resulted in increased consumer spending.”

“Large education projects in states like Orissa, Rajasthan and Assam drove demand from public sector perspective while continued demand from SMB segment along with refresh buying from Enterprises also aided in the growth of the commercial segment,” he added.

Post season slowdown

Navkendar Singh, Associate Research Director, Client Devices & IPDS, IDC India, “While the excitement at the premium end of the market will remain and expected to grow further, IDC expects overall India PC market to decline due to Intel chip shortages and also on account of post Diwali slowdown of the market.”

Singh further said, “OEMs are also expected to revamp their portfolio with new product launches in mid to premium segment in the next few months. Ongoing global enterprise account refresh and fulfilment of spill-over education projects are expected to drive the commercial segment contribution in the fourth quarter of 2018.”

E-tailers drive the growth

The primary growth drivers were the e-tailers due to their multiple efforts on the availability of broader product portfolio and affordability such as easy financing and offering products on equated monthly instalments (EMI) basis. The e-tailers have partnered with almost all the key vendors and financing firms.

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