Hisense To Set Up Local TV Manufacturing Plant in India, Expand Product Portfolio This Year

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Hisense has not disclosed the location of the plant and the amount which it is going to invest here yet

Image Source: flickr

Chinese consumer electronics brand Hisense has said that it will be setting up a local TV manufacturing plant in India and expand its product portfolio with more launches this year. 

As per a PTI report, Hisense has plans to set up a TV manufacturing plant with a production capacity of two million units within the next two years. The company had entered India with a licence arrangement with Videotex last year. 

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Hisense has not disclosed the location of the plant and the amount which it is going to invest here yet. 

“Hisense entered the Indian market last year and got a phenomenal response from the consumers,” said Hisense India COO Rishi Tandon.

He further said, “To meet the growing demand for our television range we are ramping up our local manufacturing capabilities and will be setting up a TV manufacturing plant of 2 million capacity within the next two years.”

Hisense will also be expanding its product portfolio by launching consumer appliances including laser TVs, QLED TV, side by side refrigerator, washing machines, dishwasher, audio, microwave oven, and kitchen appliances range this festive season. 

“In our endeavour to enhance the large-screen viewing experience during this special event, we are launching the 70″ Mega TV and 65″ & 50″ Tornado TV with 102W JBL Powered Sound, which is an exclusively designed product for the India market,” Tandon added.

Hisense has its footprints globally with a presence in over 160 countries, along with 14 manufacturing facilities located in countries like South Africa, Slovenia, Serbia, Mexico, Czech etc.

 

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