Greaves Finance Appoints P. B. Sunil Kumar As CEO For EV Financing Boost

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Greaves Finance Limited, a specialized non-banking financial company (NBFC) that operates as a fully owned subsidiary of Greaves Cotton Ltd., has recently announced the appointment of Mr P. B. Sunil Kumar to the prominent positions of Executive Director and Chief Executive Officer, with his tenure commencing on July 3, 2024. In his new capacity, Mr Sunil Kumar is tasked with leading the company’s strategic endeavours to provide bespoke financial solutions specifically designed for potential buyers of electric two-wheelers. His leadership is expected to significantly bolster the adoption of environmentally-friendly transportation options nationwide, leveraging the capabilities of ‘evfin’—a pioneering financial platform launched by Greaves Finance Ltd. a year earlier.

The ‘evfin’ platform represents India’s inaugural consumer finance technology framework committed to fostering electric mobility alongside other sustainable practices. This innovative platform is bolstered by a sophisticated digital lending suite, which incorporates cutting-edge asset management technology.

Mr. Sunil Kumar brings to his new role a wealth of experience from a distinguished 25-year career spanning several key industries, including finance, consulting, and healthcare. His previous positions include Director at Taiki Consulting Private Limited, Vice President at GE Capital Services India, and notable leadership roles at ICICI Bank Ltd. and Tata Finance Ltd. Additionally, he currently serves as an independent director on the boards of CDE Asia Ltd.—a leading technology provider in the construction sector—and Doctor Sand Ltd.

As he steps into his roles as Executive Director and CEO at Greaves Finance Limited, Mr Sunil Kumar aims to apply his considerable expertise and forward-thinking leadership to advance the company’s strategic goals and enhance operational effectiveness.

Reflecting on the evolving market dynamics, Mr Sunil Kumar commented on the current trends in India, noting a significant increase in electric vehicle (EV) adoption fueled by rapid developments in infrastructure, favourable regulations, and growing public awareness. He expressed deep honour in taking up the CEO position at Greaves Finance Ltd., where he is keen to contribute significantly to the ongoing expansion of the EV market and strive towards making electric vehicle experiences more accessible to the broader population.

Mr Sunil Kumar holds a Chartered Accountant credential and earned his Bachelor of Commerce degree from Badruka College of Commerce and Arts in Telangana.

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