As per IDC’s latest Asia/Pacific Quarterly Enterprise Storage Systems Tracker Q1 2018 release, India’s external storage market witnessed a growth of 12.7%YoY (by vendor revenue) and stood at USD 84.1 million in Q1 2018.
External storage market growth in 1Q 2018 was majorly driven by increased spending from banking organizations. Major Industry verticals such as Banking, professional services, manufacturing, Telecommunications and government together contributed to more than 80% of overall external storage market in Q1 2018.
“Organizations are witnessing significant data growth and there are challenges for getting IT budgets for traditional hardware. Organizations are considering technologies to help data optimization and consolidation as ways to overcome this difficulty.” says Dileep Nadimpalli, Research Manager, Enterprise Infrastructure, IDC India.
Major Vendors Analysis
All flash arrays segment saw a significant growth of 87.4% YoY in Q1 2018 contributing to 30.9% of the overall external storage market. Adoption of All flash arrays (AFA) offers better technical advance and performance at an affordable price which is benefiting customer due to competitive vendor environment. Organizations are actively considering flash options and are willing to pay the additional price premium to avail best in class performance.
Mid-range storage segment witnessed a significant growth YoY due to large banking and professional services deployments while entry-level storage segment saw a decline in Q1 2018. Midrange external storage segment continued to lead the market with more than 58% market share in Q1 2018.
“Budgetary pressures and dynamic business priorities are pushing organizations to consider new deployment models to procure infrastructure. To address these changing customer requirements, OEMs should focus on innovative pricing models to drive new and incremental business. With unabated data growth, highly available data and instant information delivery is what matter to business “, says Ranganath Sadasiva, Director, Enterprise Solution, IDC India.
Dell Inc continued to be the market leader with a 29.7% market share by vendor revenue, however witnessed a YoY decline in Q1 2018. Hewlett Packard Enterprise saw a significant growth predominantly driven by deals from banking and telecommunications industry.
IDC India Forecast
The external enterprise storage systems market is expected to grow at a single digit compounded annual growth rate (CAGR) for 2017 – 2022 time-period. This growth will be driven across industries and will be led by spend in 3rd platform technologies and digital transformation initiatives.