EV Firm Ather Energy Plans to Expand its Business to Chennai

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Ather Energy will be launching both its products 340 and 450 in Chennai, along with establishing Ather Grid – its public charging infrastructure

Ather Energy, Indian smart electric vehicle (EV) company, has announced that it is planning to expand its business to Chennai in June 2019. After its commercial launch in Bengaluru in 2018, Chennai is the second Indian city the company is entering.

As part of its rapid expansion phase, Ather plans to be in 30 cities in the next few years.

The company will be launching both its products 340 and 450 in Chennai, along with establishing Ather Grid – its public charging infrastructure, across consumer-friendly locations like cafes, gyms, malls, tech-parks, etc.

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In order to promote adoption of EVs, Ather Energy will provide free charging at Ather Points for all the EVs for the first six months. The company’s intelligent electric scooters deliver ease of access and convenience to the users by allowing them to identify locations of charging point and their real-time availability with the help of Ather Grid app.

Presently, this unique model is existent in Bengaluru city with Ather Grid up and running at 24 charging locations.

Plans to expand across country

Speaking about the expansion plan, Ravneet Phokela, Chief Business Officer, Ather Energy, said, “After a successful launch in Bengaluru, we are expanding across the country starting with Chennai. The launch in Chennai is like a homecoming for Ather, as the organisation was conceptualised at IIT Madras.”

“We have already started receiving pre-order interest from enthusiasts on the website. As we enter this exciting market, we are looking at extending the same go-to-market strategy that we employed in Bengaluru, starting with accepting pre-orders, setting up of the charging infrastructure and the Experience Center, followed by the delivery of vehicles,” Phokela added.

Recently, the company announced its pan-India association with Godrej Nature’s Basket to set up its charging stations – Ather Point at 35 odd locations of Godrej Nature’s Baskets across the country.

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