Baidu’s EV Firm Jidu Auto Hires Ex-Cadillac Designer Frank Wu To Lead Its Design Studio: Report

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  • Wu previously worked for General Motors Co’s premium Cadillac brand in Warren, Michigan, and led the design studio of Beijing brand of Chinese state-owned automaker BAIC in Beijing
  • The collaboration is based on Geely’s EV-focused platform, Sustainable Experience Architecture (SEA)

As per a report by Reuters, Jidu Auto, a smart electric vehicle venture between China’sBaidu Inc and Chinese automaker Geely, said it has hired Frank Wu, formerly at Cadillac, to lead its design studio. Jidu’s chief executive Xia Yiping told Reuters in April that the new company, founded in January, aims to invest 50 billion yuan ($7.7 billion) into producing smart cars over the next five years.

Geely’s EV-focused platform, Sustainable Experience Architecture

The report added that Wu previously worked for General Motors Co’s premium Cadillac brand in Warren, Michigan, and led the design studio of Beijing brand of Chinese state-owned automaker BAIC in Beijing. The collaboration is based on Geely’s EV-focused platform, Sustainable Experience Architecture (SEA). Baidu currently owns 55 per cent of Jidu and Geely has a 45 per cent stake..

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Shanghai and Beijing based Jidu also plans to roll out its car brand in the third quarter of 2021.

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