French firm Avenir Telecom – which holds the licence for ‘Energizer’ brand — will introduce its products in India as it looks to tap into the fragmented mobile accessories market in the country.
‘Energizer’, a leading battery brand , has rugged smart-phones and accessories like cables, chargers, memory cards and screen protectors under its name.
The company has partnered Paras Group (UT Electronics) to distribute its power and anti-shock products in the Indian market.
The Euronext-listed Avenir Telecom distributes telephone products and services as well. Its revenues stood at over 111 million euros in 2015.
Avenir Telecom Business Development Director (South Asia and South East Asia) Manish Prasad said the company will also explore options of introducing the smartphone range in India, though no time-line has been decided yet.
The products, which will be imported into India, will be priced between Rs 399-2,999.
By Baishakhi Dutta