“Anritsu Is Committed To Showcasing Its Latest Test And Measurement Solution To Its Customers”

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Anritsu Web Expo Spring 2021 is being held with full vigour as it exhibits the company’s latest innovations through webinars, providing an opportunity for customers to soak them in at their convenience. 

EFY spoke to Madhukar Tripathi, Associate Director- Optical Business & Marketing, Anritsu India, as he elaborates on the Expo. 


Madhukar Tripathi, Associate Director-optical business and marketing, Anritsu India Pvt Ltd

Q. What is the key idea behind conducting  Anritsu Web Expo?

A. Since the past 2 years (due to the COVID-19 pandemic) business process has changed. Anritsu is exploring all possible options to showcase its latest Test and Measurement solutions to the telecom ecosystem in the best possible manner.  Anritsu Web Expo Spring 2021 is one attempt in this line i.e we at Anritsu decided to reach our customers through this Web Expo.

The Anritsu Web Expo Test & Measurement 2021 Spring introduces the company’s newest communications technology developments and test solutions categorized into four market-growth themes, including required measurements at the 5G-expansion stage, automotive advances, and high-speed digital interfaces.

Anritsu Web Expo provides a unique opportunity to learn new or latest test and measurement solutions anywhere anytime. 

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Q. Is it a global initiative or are there India-specific elements in it as well?

A. At present, this is an India specific business promotion plan. Anritsu has launched similar programs at the global level as well in past.

Q. What are the key equipment/solutions being showcased at the expo?

A. Anritsu Test & Measurement Web Expo -Spring 2021 has four major sections to cover various Test & Measurement solutions for industry as under.

  •  5G NR Smart Device Deployment
  • Solutions Supporting the Automotive Evolution
  • 5G NR Field Test Solution
  • 400G/800G/PCIe High Speed Solution

Q. Are there any incentives for visitors and prospective customers to visit the expo?

A. Yes, we have planned Smart Watch for visitors who watch ‘On-demand’ webinars on this platform.  

Q. Will the expo allow live interactions with Anritsu technical experts?

A. At this moment, there is no live chat provision. But we are available to answers customers questions as and when they ask for them through email and phone calls. Visitors can call us and write to us: [email protected] 

Q. Can we expect an on-ground version of this expo happening in India once the pandemic is over?

A. Yes, Anritsu is committed to showcasing its latest test and Measurement Solution to its customers. We will plan and participate in relevant exhibitions/ conferences physically in future. Anritsu India organizes its Annual Technology Day program in physical mode every year pre-COVID-19 pandemic. We shall be happy to meet our customers and industry in person.


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