5G Transition Could Lead to an Increase In Smartphone Sales

- Advertisement -
- Advertisement -

With the transition catching pace, up to 50% of India is set to change their smartphone.

As per reports, India’s Smartphone market is expected to rise with the 5G capability being rolled out, even though it is the third important feature being looked at.

Reports show that the INR 10,000-INR 15,000 price band was the sweet spot and the respondents’ future smartphone purchases, may be shifted further up to INR 20,000-INR 30,000.

- Advertisement -

Samsung, Apple and OnePlus continue to be the top three brands that consumers prefer. 51% of users of Samsung continue to remain loyal to the brand, while 43% fixate on remaining loyal even in their next purchase. Apple is the second most preferred brand in the country.

Research Analyst Arushi Chawla said, “Smartphones are now an important part of our lives. As a result, smartphone users try to upgrade their devices with every next purchase. When purchasing a new smartphone, more than one-third of the users plan to retain their current device as an alternative/secondary phone. Also, with more exchange offers available, more than one-fourth of the respondents plan to trade in their current smartphone when purchasing the next one. Therefore, users feel comfortable buying a smartphone from a higher price band for a better experience and updated features.”

Chawla added, “Samsung has a strong grip over the Indian smartphone installed base. It has a widespread distribution network and launches new models around the year across most price brands. All these factors have helped Samsung develop and maintain its brand value. Therefore, in the survey, Samsung maintained its top position both in terms of past ownership and current ownership and also for future preference. Samsung is followed by Apple and OnePlus as the most preferred future preference smartphone brands. The top reasons for preferring a brand are reputation, advanced features and user interface. As a result of these factors and the aspiration to move to a higher price band when purchasing a smartphone, users tend to prefer premium smartphone brands. In addition, 5G capability becomes more important as we move up the ladder for budget preference for future smartphones. 5G is one of the main factors taken into consideration for all major smartphone brands. But 5G is the most important factor for respondents preferring Apple as their next smartphone purchase.”


- Advertisement -

Related Artcles

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Exclusive

“Automotive And Medical Will Adopt More Printed Electronics”

0
The automotive industry is experiencing a revolution. But is this revolution limited to the evolution of powertrains? Salil Musale, MD, Naxona (Astarc Group), chats...

Infineon And Amkor Forge Partnership To Boost Semiconductor Manufacturing In Europe

0
With operations set to commence in the first half of 2025, this alliance represents a significant stride in advancing the region's semiconductor manufacturing resilience...

“Alternatives To All Chinese Electronics Components Exist”

0
What is the difference between outsourcing electronics manufacturing to third parties and sourcing electronics built from scratch from third parties? Ishwar Kumhar, CEO of...

Buzz

Ather Energy Eyes Expansion Into Motorcycle Market

0
The new motorcycle from Ather is rumoured to be more powerful than its 450 series e-scooters. Recently, officials from Ather revealed that the company is...

Alfa Romeo Unveils Its First Electric Vehicle

0
Italian automaker unveils the Milano urban SUV, the successor to the Giulietta, offering a choice between mild-hybrid petrol or electric power. Alfa Romeo has unveiled...

Zypp Electric Makes Changes In Its Leadership With 4 New Appointments

0
Ricky Singh has been named Senior Vice President of E2W Operations, Sudhir Sharma as Senior Vice President of Finance, and Sudipto Shome as Vice...

Important Sectors

“Automotive And Medical Will Adopt More Printed Electronics”

0
The automotive industry is experiencing a revolution. But is this revolution limited to the evolution of powertrains? Salil Musale, MD, Naxona (Astarc Group), chats...

Ather Energy Eyes Expansion Into Motorcycle Market

0
The new motorcycle from Ather is rumoured to be more powerful than its 450 series e-scooters. Recently, officials from Ather revealed that the company is...

Alfa Romeo Unveils Its First Electric Vehicle

0
Italian automaker unveils the Milano urban SUV, the successor to the Giulietta, offering a choice between mild-hybrid petrol or electric power. Alfa Romeo has unveiled...

Zypp Electric Makes Changes In Its Leadership With 4 New Appointments

0
Ricky Singh has been named Senior Vice President of E2W Operations, Sudhir Sharma as Senior Vice President of Finance, and Sudipto Shome as Vice...

Tresa Motors Launches Version 0.2 Of Its Electric Truck

0
The VO.2 is designed to offer a cost-effective and environmentally friendly logistics solution, boasting a powerful Axial Flux Motor, a quick 20-minute charge time,...

Manufacturing

Tesla Starts Making Cars In Germany For India Exports This Year

0
A Tesla team is set to visit India this month to scout locations for a car manufacturing plant, with an estimated investment of around...
Sona Comstar

Sona Comstar Earns Second PLI Certification For Electric Two-Wheeler Hub Motor

0
In 2021, the government launched a five-year output-linked incentive scheme with a budget of Rs 25,938 crore to enhance local production of advanced automotive...

Valeo Launches ADAS Component Plant In Korea

0
The Valeo Daegu plant, now producing parking assistant sensors, is set to be a major Asian hub for autonomous driving sensors, gearing up for...

Indian Oil & Panasonic Energy To Make Li-ion Cells In India

0
The companies have signed a term sheet to establish a framework for a joint venture to manufacture cylindrical lithium-ion cells in India, anticipating growing...

BYD Delays Vietnam EV Factory Plans

0
Vietnam's government announced in May that BYD plans to construct a facility for manufacturing and assembling electric cars in Phu Tho, a northern Vietnamese...