The partnership between Netflix and General Motors (GM) is aimed at exposing people to EVs in a natural way.
Netflix announced it would collaborate with General Motors to accelerate the mass adoption of electric vehicles. The streaming giant said that it would increase the presence of EVs in Netflix-produced TV shows and movies.
The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films “where relevant” over the course of the next year.
The streaming giant and the automaker said that they would launch a marketing campaign about EVs with a Super Bowl commercial later this month, a spot they’re teasing with two 15-second preview ads released Thursday.
The Detroit-based automaker would not pay Netflix for the placement of its vehicles in the latter’s content. The automaker is a partner on Netflix’s ad-supported tier, but the latest alliance between the two companies is reportedly separate from any advertising deal. The alliance is aimed at exposing people to EVs in a natural way.
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM global chief marketing officer Deborah Wahl.
Shows that will feature GM’s electric vehicles include “Love is Blind,” “Queer Eye” and “Unstable.”
EVs have been featured in Netflix’s TV shows and movies over the past year. The streaming service included EVs from Hyundai and Audi in its content, along with EVs from GM, as well.