Report : India Smartphone Market Drops 48% To 17.3 Million Units


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  • Reportedly, Apple was the least impacted and Samsung the most
  • Q2 2020 has been recorded to be one of the worst periods for the Indian smartphone market

According to report by The Economic Times, smartphone shipments in India fell a massive 48% on year in the April-June period to 17.3 million units due to nationwide shutdown until mid-May. 

A report released last Friday also revealed that it was tough recovery for the smartphone market in India. According to an analyst Madhumita Chaudhary, the vendors witnessed a crest in sales as soon as markets opened and production facilities struggled with staff shortages on top of are regulations for manufacturing, resulting in lower production output. Fluidity of the lockdown situation has had a deep rooted effect on vendors’ go-to-market market strategies.

It has also been reported that Xiaomi;s shipments slumped 48% on year, dragging its share to 30.9% from 31.3% a year ago. Vivo’s shipments ranked second as they fell 36% but it increased share to 21.3% from 17.5%. Samsung ranked third plunging 60% dragging its share to 16.8% from 22.1%. Samsung was hit by its exports falling as its largest manufacturing plant outside of Vietnam shut down for most of the quarter.

Oppo edged out Realme to take fourth position, with their shipments falling 27% and 35% respectively. Apple was the least hit among the top-10 as shipments fell 20% on-year. Research analyst, Adwait Mardikar said, “Vendors are driving the message to consumers, eager to position their brand as ‘India-first.’Despite this, the effect on Xiaomi, Oppo, Vivo and Realme is likely to be minimal, as alternatives by Samsung, Nokia, or even Apple are hardly-competitive.”

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