The programme will provide a platform to the budding talent in India to showcase their entrepreneurial capabilities at a national level.
The country’s largest car maker Maruti Suzuki launched a programme – Mobility & Automobile Innovation Lab (MAIL) today, to tap into the startup world and promote innovation in India for automobile and mobility space.
It is an initiative by Maruti Suzuki to identify innovative and cutting edge solutions through startups, which are futuristic and customer oriented. The programme will provide a platform to the budding talent in India to showcase their entrepreneurial capabilities at a national level. Startups with innovations in these fields would be offered an opportunity by Maruti Suzuki to turn their ideas into reality, reported Economic Times.
For this initiative Maruti Suzuki has partnered with GHV Accelerator, an Indo-Japanese early-stage seed fund with proprietary accelerator programme and industry co-creation programme.
Speaking about the initiative, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India told ET that the Indian Automobile industry is constantly evolving and the need of the hour is to have a relentless approach towards promoting a culture of innovation.
This initiative is expected to help Maruti Suzuki leverage the innovation capability of startups to provide unique solutions in the mobility and automobile space.