Tata Motors and M&M Joining Hands For EV Alliance: Report

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The vehicle development for the REVO project is expected to focus on a compact SUV sized vehicle

Auto giants Mahindra & Mahindra and Tata Motors are reportedly partnering on a joint electric vehicle (EV) project. The automakers, who have been fierce rivals in the space, are coming into an alliance ‘REVO’ with an aim to accelerate their mutual EV plans.

As per CarandBikes report, the details of the project are being finalised. Right now, Tata is leading the four-wheeler passenger EV sales in India with the Nexon EV. Sources have shared with the publication that the alliance was first sparked when top officials from both companies had an informal conversation in December 2021.

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The vehicle development for the REVO project is expected to focus on a compact SUV sized vehicle.

A banking source close to the development who has advised the two on the investment required for the project, has shared some exclusive details. A battery of senior executives from both companies have been roped in to build REVO in quick time.

The business head will likely be Vidyut Vahankar who has recently relocated from California’s Bay Area and joined Mahindra Electric. The chief spokesperson will be Tata’s old hand brought in from group company Tata Power – Indravajr Bijuria. And while design responsibilities will likely fall on M&M, engineering and vehicle proving will likely be headed by Tata’s EV line team. Product strategy is expected to be shaped by the top leadership at both companies. All the key responsibilities are yet to be set in stone according to the banker, and we await more details on the same.

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