Samsung Makes Key Organizational Structure Changes To India Business To Expand Footprint

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CH Choi has been appointed as the new division leader for the Consumer Electronics business, while Jinsock Lee will be the division leader for the Network business and will be based in Mumbai

South Korean electronics major Samsung’s India unit has announced some key organizational structure changes as it works to further expand its footprint in the country.

CH Choi has been appointed as the new division leader for the Consumer Electronics business, while Jinsock Lee will be the division leader for the Network business and will be based in Mumbai. Jongbum Park will continue to be the division leader for the mobile phone business.

Mohandeep Singh will be the new Head of Sales, Marketing and Operations for the consumer electronics business, while Raju Pullan will be the new Head, Sales and Retail for the Mobile business.

Aditya Babbar will lead Product Marketing for the Mobile business.

Asim Warsi, Senior Vice President and Chief Marketing Officer, Samsung India, will be pursuing a different professional path and in that, he will continue to be engaged with Samsung India, according to the company.

“Three new teams are being created to improve operational synergies and consumer experiences,” said the company.

Dipesh Shah, Managing Director of Samsung R&D Institute Bangalore, will also head a newly-created India Customer Experience (ICX) and Business Strategy team to create multiple device experiences for the Indian consumers.

The new Direct-To-Customer team will be headed by Sumit Walia, who will also lead the Corporate Marketing team.

A new Enterprise Business team will be headed by Akash Saxenaa.

The company said in an official release that this will generate more synergies among its various businesses. The changes, said Samsung, will deliver an enriching and meaningful experience for consumers, as the company further expands its footprint in India and takes new strides in innovations driven by future technologies.

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