- The top-three vendors captured almost 74 per cent revenue share in the global smartphone display panel market
- Smartphone LCD panels got impacted due to the oversupply and drop in demand
The global smartphone display panel market recorded total revenue of $9.0 billion in Q1 2020. According to the Strategy Analytics Handset Component Technologies service report, Samsung maintained its leadership position in the market. The total smartphone panel revenues witnessed a growth of three per cent year-over-year owing to the rise in the demand for OLED panels from smartphone customers.
“Samsung Display grabbed major design wins for its flexible OLED panels with major smartphone OEMs that aided in its first quarter revenues,” noted Jeffrey Mathews, analyst at Strategy Analytics.
Samsung, BOE and Tianma lead
In Q1 2020, Samsung Display led the smartphone display market with 52 per cent revenue share followed by BOE Technology and Tianma Microelectronics. Samsung Display maintained its position in the smartphone display category through its large panel production scale and high panel yield. The top-three vendors captured almost 74 per cent revenue share in the global smartphone display panel market in Q1 2020.
The display panel market for smartphones continued to see demand for OLED panels that drove the overall display market revenues. Smartphone LCD panels got impacted due to the oversupply and drop in demand, leading to a fall in revenues and shipments for LCDs.
“We expect the display panel market to continue to observe a slowdown in smartphone panel demand due to disruptions in supply chains of customers along with a strong decline in demand for end-market products owing to COVID-19 pandemic,” stated Stuart Robinson, executive director of Handset Component Technologies Service at Strategy Analytics.
He added, “We believe that the display panel vendors will continue to differentiate their portfolio with innovative display technologies among customers.”
Weak global demand for TVs and smartphones may have encouraged Samsung Display to halt production of LCD panels. A report published by Reuters had pointed out that the Korea-based electronics giant will stop manufacturing LCDs by the end of 2020.