Philips Lighting targets domestic and institutional sales in Northeast India

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Philips Lighting is targeting new segments and now it has reached northeast India to focus on domestic and institutional sales in the region. The company has today inaugurated its LightSTUDIO in Guwahati offering professional lighting solutions. The company is quite hopeful that with this launch they will be able to cater to the whole northeast market. The company feels that the market in northeast is growing and presently it contributes three to four per cent in Philips Lighting’s revenue.

Philips Lighting has about 34 dealers in Northeast India and its products are sold at more than 2,000 retail outlets.

According to Harsh Chitale, CEO, Philips Lighting – South Asia said “We are thrilled to inaugurate the first ever professional LightSTUDIO in whole of Eastern India in Guwahati. The LightSTUDIOwill benefit our customers by providing an experiential showcase of Philips revolutionary lighting solutions in the professional application segment.This launch further strengthens our commitment to offer the latest and best-in- class technology solutions in lighting to our customers in India.”

Companies are now moving towards northeast and it is a good sign. Recently Havell’s India has announced that they are going to open a manufacturing facility in Assam.

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By Atanu Kumar Das

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