Nokia plans to make its brand return to the mobile market

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Those who are fimilair with this Finnish company, they know how important it was for them to keep the Nokia brand. After Microsoft acquired Nokia, the former was clear that they wanted to brand Microsoft and take the Nokia brand out.

In a recent development which will bring excitement to many Nokia loyalist, Foxconn subsidiary FIH Mobile Limited (FIH) has decided to acquire the remainder of Microsoft’s feature phone business assets, and Nokia in turn has announced its plans to see its brand return to the mobile phone and tablet market.

“Under a strategic agreement covering branding rights and intellectual property licensing, Nokia Technologies will grant HMD global Oy (HMD), a newly-founded company based in Finland, an exclusive global license to create Nokia-branded mobile phones and tablets for the next ten years,” a release from Nokia said.

India is one of the favoured destinations for Nokia and there was a time when the brand used to enjoy more than 80 per cent market share in this country. There is also an emotional connect with the people.

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The Nokia brand, especially feature phones, is still very popular across the world, especially in markets like India. HMD will continue to market them as part of an integrated portfolio alongside a new range of Android smartphones and tablets.

By Atanu Kumar Das

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