The company expects to enable Indian companies looking to add world class manufacturing as well as support to global companies looking to reduce their dependence on China, set up production lines in India
Ersa GmbH, part of the Kurtz Ersa 220 Million Euro conglomerate, having 14 companies with seven production facilities and nine subsidiaries announced that it is setting up its’ 10 international subsidiary in India.
“At Kurtz Ersa we are excited to mark our centenary year with opening of the Indian subsidiary, it reflects the importance of India in our global expansion plans and marks a new chapter in the partnership between German technology and Indian entrepreneurship, which we hope to support through this new venture,” said Rainer Krauss, global sales manager and CEO of Kurtz Ersa India.
Kurtz Ersa India Smart Production Technologies Private Limited will be headquartered in Bangalore and will incorporate a demo center where customers will be able to see the world class Ersa equipment and soldering systems in operation. The company expects to enable Indian companies looking to add world class manufacturing as well as support to global companies looking to reduce their dependence on China, set up production lines in India in a short period of time.
Double-digit growth in the region
Kurtz Ersa has been present in India, through a very effective representation by its partner Bergen Associates, for close to 35 years. It has an installed base of over 150, spread across the country. Government schemes like Production Linked Incentive for Electronics manufacturing Industry and Electronics manufacturing Clusters (EMC 2.0) aimed to boost local manufacturing and it is estimated that this will enable the industry grow at 30 percent year on year.
This trend is further expected to accelerate in electronics manufacturing with the focus of global companies on de-risking supply chain from China. India is being considered as one of the preferred countries for de-risking due to government initiatives like ‘MakeIn India for the World’ coupled with ‘Atmanirbhar Bharat’. Given these trends, Ersa India is anticipating high double-digit growth in the region over the next few years.
Another target segment is the PCB assembly market which (according to a study by India Cellular & Electronics Association and E&Y) is expected to be worth $ 87 billion by 2025 from the present $ 16 billion. India is poised to become major PCBA export hub with an anticipated increase from $ 0.3 billion to 39 billion in the same period.