Keysight Technologies Launches New B2B eCommerce Site

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According to McKinsey and Company, more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions

Keysight Technologies, Inc. announced it has expanded its B2B eCommerce site in the Americas to include customers in 26 EU countries and the UK to simplify the buying process for many of Keysight’s most popular solutions.

“Keysight’s goal is to create an integrated multi-channel transactional ecosystem that offers customers an effortless purchasing experience via coexistence of eCommerce and distribution,” stated Kari Fauber, senior director of Global Partners and eCommerce at Keysight Technologies.

The test and measurement market is rapidly moving towards digital, online purchasing for fast and easy procurement of hardware and software solutions.

According to McKinsey and Company, more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has steadily intensified even after lockdowns have ended. Keysight is committed to providing its customers access to the channel of their choice.

Keysight’s new eCommerce site offers customers in the Americas and in 26 EU countries and the UK the ability to purchase Keysight solutions, including the company’s newest innovations, access to technical expertise (in Europe), free two-day delivery on many products, as well as regular promotions.

Keysight’s B2B eCommerce site will offer the company’s most popular products and solutions including the newly launched Smart Bench Essentials family. The company’s revenue grew 36 per cent to reach $1.22 billion (2Q 2021), compared with $895 million last year, or 33 per cent on a core basis, which excludes the impact of foreign currency changes and revenue associated with businesses acquired or divested within the last twelve months.

Ron Nersesian, Keysight’s Chairman, President and CEO had said, “As an enabler of leading-edge disruptive innovation, Keysight is well-positioned to capitalize on multiple waves of technology that are fueling our growth for the long term.”

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