Integrating Ecosystem of Electric Products, GM Launches BrightDrop

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BrightDrop’s second product to market will be the EV600 — an electric light commercial vehicle purpose-built for the delivery of goods and services over long ranges

General Motors announced today a new business, BrightDrop, which will offer an ecosystem of electric first-to-last-mile products, software and services. These BrightDrop solutions, as the company informed, are designed to help businesses lower costs, maximize productivity, improve employee safety and freight security, and support overall sustainability efforts.

“BrightDrop offers a smarter way to deliver goods and services,” said Mary Barra GM Chairman and CEO.

Barra added, “We are building on our significant expertise in electrification, mobility applications, telematics and fleet management, with a new one-stop-shop solution for commercial customers to move goods in a better, more sustainable way.”

BrightDrop was born out of GM’s Global Innovation organization and joins the lineup of other recently launched Global Innovation startups, such as OnStar Insurance, OnStar Guardian and GM Defense. estimates that by 2025, the combined market opportunity for parcel, food delivery and reverse logistics in the U.S. will be over $850 billion.

According to the World Economic Forum, demand for urban last-mile delivery, fueled by e-commerce, is expected to grow by 78 per cent by 2030, leading to a 36 per cent increase in delivery vehicles in the world’s top 100 cities. At the same time, this increase in demand is expected to cause delivery-related carbon emissions to rise by nearly one-third.

BrightDrop’s first product to market, the EP1, will be a propulsion-assisted, electric pallet developed to easily move goods over short distance. BrightDrop’s second product to market will be the EV600 — an electric light commercial vehicle purpose-built for the delivery of goods and services over long ranges.

Powered by the Ultium battery system, the EV600 is targeted to have an estimated range of up to 250 miles on a full charge.

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