Gionee looks for land in North India to start manufacturing

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Chinese smartphone player, Gionee is looking for land in North India to set up its manufacturing unit in the country.

“We are looking 50-70 acres land in North India, preferably in or around National Capital Region (NCR) for our manufacturing plant,” the company’s Regional Director Timir Baran Acharyya said here on the sidelines of the launch of its Marathon series smartphone M5 Plus.

The company has plans to invest Rs 300 crore over the next three years to start a manufacturing plant that can churn out 10 million units of mobile phones which will only not only cater to the domestic market but also international ones. The company sells around 23 million handsets globally.

Gionee sources about 30-40 percent of the handsets sold in the country from two domestic vendors, while the rest are imported.

According to Gionee the company is investing a lot in strengthening its network and sales force. The company plans to have 500 brick and mortar large format experience zones in the country very soon. Currently it has 45 such stores.

India is a very big opportunity for a company like Gionee as it looks to extend its market share from 4.5 per cent to 10 per cent in the coming year.

By Atanu Kumar Das