“Getting labour is easy in India, but finding skilled workers is difficult”

- Advertisement -
- Advertisement -
Nimit Luthra, managing director, Stanlee India Enterprises Pvt Ltd
Nimit Luthra, managing director, Stanlee India Enterprises Pvt Ltd

Televisions comprise a major and booming segment of the consumer electronics market in India. The interesting thing is that there is a steady increase in the number of Indian players who are manufacturing television sets in the country, and using locally made products in large part to do so. Nimit Luthra, managing director of Stanlee India Enterprises Pvt Ltd, talks to Baishakhi Dutta and Mukul Kumar from Electronics Bazaar about how his firm plans to make an impact in this highly competitive market, and how the Make in India initiative has helped it so far.

EB: Can you walk us through the range of televisions that you currently offer in the Indian market?
Currently, we offer LED TVs ranging in size from 43.18cm to 165cm. We have started incorporating software in all our smart TVs that are sold under our new brand. With this, we aim to bring out televisions that are not offered in the market by competitors like Mi. We have started a new company called Stanlee India Pvt Ltd. Going forward, we are going to promote this brand for all online and offline sales. We are planning to come up with 101cm and 139cm TVs also, by around the first week of April. We have our own manufacturing unit where we assemble the TVs.

EB: What are the main technical USPs of your TVs?
We are using panels from LG and Samsung. The chipsets are from Mlogic. We are in talks with other companies for tie-ups, and very soon we will be bringing out models based on production. We are also focusing on bringing out improved TV interfaces—something that is not of good quality in our competitors’ products today.

- Advertisement -

EB: Where are you expecting your major sales from—online or offline?
Our offline sales are going pretty well. We have not tried our hand with online sales yet. However, we have developed a completely new setup and the products manufactured here, from April onwards, will be exclusively for online sales.

EB: From where do you import your SKD products?
At the moment, we are importing the TV panels from Guangzhou, China. All the other parts are sourced from Indian companies only. We primarily source these products from the Shahdara area in New Delhi, where many factories are located. We have tied up with many companies here to supply to us.

Going forward, we aim to stop importing from China and support the government’s ‘Make in India’ drive. We are gradually trying to use whatever can be manufactured within the country.

EB: What are the biggest challenges in setting up a manufacturing plant in India?
Lack of skilled labour is a huge challenge. Getting labour is easy in India, but finding skilled workers is difficult. It took us a lot of time to get the kind of workforce that we wanted. We took around six months just to set up our labour force.

EB: Are there any plans to export your products in the future?
Definitely… We are targeting the South African and Dubai markets. We have a very small team in Dubai that looks into the R&D of our products. In terms of exports, the day our products become available in India, the same day, they will be available in Dubai too.

EB: Is ‘Make in India’ helping you in this project?
Yes! Many products that we used to import are now available in India at a much lower price. For example, back cabinets, LBDS wires and more. All these had to be imported earlier.

EB: Have you applied for any government incentives?
No, not yet. We just want to focus on our manufacturing operations at present. We will definitely apply for these incentives—but at a much later stage.

EB: Apart from TVs, which other area are you planning to venture into in the future?
We are already into the headphones and power bank businesses. Right now we are focusing exclusively on LED TVs, and this will continue for the next six months.

- Advertisement -

Related Artcles

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Exclusive

“Our Goal is to Offer 1000 To 1500 Varieties, With Volumes Ranging From 10000...

0
During a chat with Nitisha Dubey from EFY, Mohammed Iqbal, CEO of Technomake Electronics Pvt Ltd, talks about PCB assembly and major customer focus...

India, China Grow Amid First Global Cellular IoT Module Shipments Annual Decline

0
Several companies started local manufacturing in India. 4G Cat 1 bis emerged as the fastest-growing segment. Around 12% of the modules shipped in...

“More Chargers Provide Security And Confidence To Customers, Encouraging EV Adoption”

0
With an agenda to transform the EV industry, EarthtronEV has established 250+ charging stations on major highways across India. The company aims to interconnect...

Buzz

TSMC

SmartSoC To Provide Chip Design Services Through TSMC’s Design Alliance

0
SmartSoC solutions will provide chip design services and system-level solutions, making it easier for customers to adopt TSMC's technology. Chip design services provider SmartSoC Solutions...

Montra Electric Boosts Amritsar’s Green Mobility with RAAHI Project

0
The initiative is a component of the City Investments to Innovate, Integrate, and Sustain (CITIIS) program, which falls under the auspices of the Ministry...

BYD Delays Vietnam EV Factory Plans

0
Vietnam's government announced in May that BYD plans to construct a facility for manufacturing and assembling electric cars in Phu Tho, a northern Vietnamese...

Important Sectors

Microchip Technology Expands TrustFLEX Family With CEC1736 Real-Time Platform Root Of Trust Devices

0
TrustFLEX devices along with the Trust Platform Design Suite tool will simplify the enablement of root of trust from concept to production in wide...
TSMC

SmartSoC To Provide Chip Design Services Through TSMC’s Design Alliance

0
SmartSoC solutions will provide chip design services and system-level solutions, making it easier for customers to adopt TSMC's technology. Chip design services provider SmartSoC Solutions...

India, China Grow Amid First Global Cellular IoT Module Shipments Annual Decline

0
Several companies started local manufacturing in India. 4G Cat 1 bis emerged as the fastest-growing segment. Around 12% of the modules shipped in...

Montra Electric Boosts Amritsar’s Green Mobility with RAAHI Project

0
The initiative is a component of the City Investments to Innovate, Integrate, and Sustain (CITIIS) program, which falls under the auspices of the Ministry...

BYD Delays Vietnam EV Factory Plans

0
Vietnam's government announced in May that BYD plans to construct a facility for manufacturing and assembling electric cars in Phu Tho, a northern Vietnamese...

Manufacturing

BYD Delays Vietnam EV Factory Plans

0
Vietnam's government announced in May that BYD plans to construct a facility for manufacturing and assembling electric cars in Phu Tho, a northern Vietnamese...

JLR To Hire 250 Electrical Technicians For Future EVs

0
These new roles, part of a £15 billion investment, are in addition to 300 positions created last year by the British car maker. Jaguar Land...

Altmin India Partners With WMG To Advance Battery Tech

0
Altmin and WMG will collaborate to strengthen their global battery materials supply chain position by optimizing cathode materials and developing diverse cell designs across...

EVs To Cost Less Than Gas Vehicles by 2027, Says Gartner

0
Gartner predicts a faster decline in production costs compared to battery costs, which represent the most significant expense in an electric vehicle, accounting for...
MG

MG Motor To Set Up Battery Assembly Unit At Halol Facility

0
The company plans to investigate battery cell production in collaboration with external partners. Automaker MG Motor India is actively exploring the possibility of assembling and...