Focus on IoT: TV Maker SPPL Announces Rs 300 Crore Investment

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Avneet Singh Marwah, director & CEO, SPPL, has also been advocating for a PLI scheme around TV manufacturing in India

Super Plastronics Pvt Ltd (SPPL), an exclusive brand licensee for Kodak HD LED TVs in India, has announced an investment of Rs 300 crores to strengthen its capabilities in IoT technologies. Phased over three years, the investment will focus on building intelligent TVs that are intuitive and meet the demands of the new Indian customer.

“We are committed to the Atmanirbhar Bharat initiative, and Kodak TV will have first mover advantage, not only for domestic market but also to compete globally. Kodak TV is offering aggressive pricing at better technology and expanding its infrastructure in India. In 2021, Kodak TV will have 1000 service centres in India and will be available in more than 70,000 counters across the country,” noted Avneet Singh Marwah, Director and CEO of SPPL.

The company noted that it is estimated that by end of 2023 there will be more than one million smart homes devices in the Indian market. The investment, as per Marwah, will help Kodak HD LED TVs disrupt the market by becoming a one stop platform for work-from-home needs for the new customer.

“Equipped with large screens, Kodak Android TVs will now also connect all the smart home devices in the house. To suit their needs, Kodak HD LED TVs is developing a mobile application which would integrate the TV and appliances, just by voice command one could now book service call, increase or decrease temperature of your AC, adjusting the lighting according tv mode (movie, sports, news),” read the company’s announcement.

Kodak HD LED TV had also announced a product line-up of 10 new models in 2021. The Investment, as per the company, will bring best of technology and experience to the customer, including voice commands in 7 regional languages with google assistant and hand free experience.

To this, Marwah added, “In 2020, we focused on expanding our manufacturing capacity and market presence with an investment of Rs 500 crores. Now, we will be expanding our IoT investment so we can continue to give competition to phones brands which are entering into the TV category. With the new pipeline, we are confident that we can capture more than 10% of market share by end of 2021.”

Marwah has also been advocating for a PLI scheme around TV manufacturing in India.

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