Despite Covid 19, Business Forecast For Smartphone Display Units Looks Promising

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  • Total AMOLED shipments for smartphones, as per Omdia, are set to total 466 million in 2020
  • Shipment forecast of Si TFT LCDs for smartphones does not look that promising
  • Chinese government is supporting various Chinese display makers

Defying the COVID-19 driven decline in overall smartphone display shipments in 2020, the global market for flexible active-matrix organic light-emitting diode (AMOLED) is set to rise by 51 per cent this year. The shipments of flexible AMOLEDs for smartphones, as per a recent repot by Omdia, are expected to rise to 238 million units in 2020, up from 158 million units in 2019. This growth will come as the expense of rigid AMOLED displays, whose shipments are expected to drop to 227 million in 2020, down 27 per cent from 2019.

“Even in the pandemic year of 2020, smartphone set makers are focusing on offering 5G models to meet rising demand for replacement handsets. As they introduce new 5G smartphones, brands are aggressively adopting form factors with narrow bezels and rounded-edge displays, which are made possible only through the use of flexible AMOLED technology. For example, Apple is expected to employ flexible AMOLEDs in all new iPhone 5G models starting in the second half of this year. This is driving up shipments of flexible AMOLED displays in the smartphone market,” aid Hiroshi Hayase, small and medium display analyst for Omdia.

TFT LCDs the most impacted display technology

The decline in smartphone display demand is negatively affecting every display technology besides flexible AMOLEDs. Low-temperature polysilicon (LTPS) TFT LCDs have been the most impacted display technology because of rising competition with AMOLEDs in mid-to-high-end smartphones. The Ssipments of LTPS TFT LCDs for smartphones are expected to total 506 million units in 2020, down 16 per cent from 2019. Shipments of a-Si TFT LCDs for smartphones are expected to total 472 million in 2020, down nine per cent from 2019.

“Total AMOLED shipments for smartphones are set to total 466 million in 2020, down by just 1 percent from 2019. With their high performance—including high-contrast and low-power consumption—AMOLED shipments grew strongly in 2019, garnering demand from premium and high-end smartphones,” read the report.

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It continued, “In the meantime, AMOLED products have changed in 2020. In 2019, rigid, glass-substrate AMOLEDs dominated the market for smartphone AMOLED displays. However, in 2020, flexible, plastic substrate, AMOLEDs are taking the place of rigid AMOLEDs.”

Chinese government supporting Chinese display makers

Samsung Display, with 90 per cent share in 2018, has been the leader in the market. In the meantime, supported by China’s government, Chinese display makers such as BOE, Visionox, Tianma and China Star have aggressively invested in the mass-production of flexible AMOLED to supply for Chinese smartphone makers.

LG Display in the fourth quarter of 2019 started mass-production of flexible AMOLEDs for Apple’s iPhone 11 Pro. Amid rising competition in the flexible AMOLED market, Samsung Display’s share declined to 80 per cent in 2019.

Unfortunately, the COVID-19 pandemic is keeping the market in critical condition. As a result, the market situation for flexible AMOLED may change in the second half of 2020. However, flexible AMOLEDs may play a key role in re-starting the smartphone market in 2021.

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