Critical Components: Digi-Key Electronics Partners with Rochester Electronics

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Digi-Key anticipates the overall component shortages in the industry will likely last into 2022

Digi-Key Electronics has announed its relationship with Rochester Electronics. The latter is termed as the world’s largest continuous source of semiconductors.

“We launched the Digi-Key Marketplace last summer to give engineers and innovators access to more product lines than ever before, through a one-stop shopping experience that serves the entire ecosystem of technology innovation,” said Jim Ricciardelli, EVP of digital business for Digi-Key.

Jim added,”With Rochester Electronics joining the Marketplace, we are able to offer more in-stock devices and semiconductors than ever before, supplying our global engineering community with the parts that they need most. The Digi-Key and Rochester partnership is great for our customers as we are both privately owned companies that are customer value driven first and foremost. We have seen an immediate positive impact for our customers.”

Digi-Key anticipates the overall component shortages in the industry will likely last into 2022. The duo noted that the partnership also guarantees authentic components, at a time when component counterfeit is on the rise due to shortages and high demand. Rochester boasts partnerships with more than 70 authorized manufacturers, and Digi-Key is an authorized distributor for more than 1,800 industry-leading suppliers.

“It has been a very rewarding experience working with the Digi-Key Marketplace team,” said Christa Brooks, channel sales manager for Rochester Electronics.

Brooks added, “We see a high level of customer service from every department we work with, and the digital Marketplace portal is user-friendly as well. I’m very proud of the Digi-Key and Rochester partnership in the Marketplace.”

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