Consumer Electronics After Sales Service Startup Onsitego Raises $30 Million Funding

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Onsitego works with online and offline ACE retailers like Croma and Amazon. It also partners with consumer finance players to offer extended warranty and damage protection plans

Appliances and Consumer Electronics after-sales-service startup Onsitego has raised $30 million in its series B round of funding. This amount was raised from IFC, a World Bank Group member.

“India is one of the largest and fastest growing appliances and consumer electronics (ACE) markets globally and the ACE protection market is significantly underdeveloped. There is a clear market need for innovative and customer-service-focused players like Onsitego to drive growth in this market,” said Jun Zhang, country head India, IFC.

Onsitego works with online and offline clients

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Mumbai-headquarterd Onsitego works with online and offline ACE retailers like Croma and Amazon. It also partners with consumer finance players to offer extended warranty and damage protection plans.

“IFC brings in a strong global footprint and expertise of investments in fintech which is valuable as we scale our business by expanding new business lines like AMCs, home warranty, doorstep repair services, new distribution channels and in other emerging markets,” said Kunal Mahipal, founder and CEO, Onsitego.

The startup noted that it will be utilizing the funds for consolidating its market position in the after-sales services industry. Onsite go will also be focusing on strengthening its consumer offerings like annual maintenance contract (AMC), home protection and on-demand services.

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