Technological advancements, as well as increasing consumer demand for advanced safety functions, are expected to drive the AR-based HUD market
The head-up display (HUD) market is projected to grow from $1.3 billion in 2020 to $4.6 billion by 2025. It is expected to grow at a CAGR of 28.5 per cent from 2020 to 2025.
“The increase in awareness about passenger and vehicle safety, the convenience offered by a combination of satellite navigation technology & HUD system, increasing demand for connected vehicles, increasing demand for technologically advanced HUDs, and growth of the augmented reality market are the key factors driving the head-up display market growth,” read a report by Markets and Markets.
APAC to lead the head-up display market
APAC is expected to exhibit strong growth in the next few years owing to the significant contribution of Japan, China, and South Korea in the growth of HUD market. The strong growth of the automotive application in China and Japan is projected to boost the automotive market in the APAC region.
Technological advancements, as well as increasing consumer demand for advanced safety functions, are expected to drive the AR-based HUD market. Monitoring multiple in-vehicle displays while driving can trigger mishaps on the road. To reduce cognitive workload while driving, AR-based HUD systems can reduce distraction and make driving safer. Driver information, assistance, and attention management can be viewed, along with real-time traffic conditions, on the windshield in the driver’s line of sight.
The projector is a major part of HUD as it projects the information on a transparent windshield. In early HUDs, refraction was used for projecting images in the projector, whereas in modern HUDs, reflection is used to project the image. Projection units use cathode ray tubes, LEDs, or liquid crystal displays to project the image. Projection units can be adjusted either below or above combiners. Projector projects image through the laser beam. Projector units are expected to lead the overall head-up display market.