Successful branding and audience engagement depend on innovative and eye-catching marketing strategies. 3D holographic visuals have become a globally popular technology to generate audience interest. Kiryl Chykeyuk, co-founder and managing partner of UK-based HYPERVSN, talks to Paromik Chakraborty of Electronics For You about the various design elements of hologram systems and how such technologies are benefitting businesses.
EB: How can holographic imaging help improve businesses?
When holographic imaging devices are installed inside a store, traffic in the store rapidly increases. These devices provide businesses with a captive audience and the ROI on marketing communication is much higher. The only decision users have to make is where they want to utilise the devices, as proper placement results in a direct increase in revenue.
In addition to boosting sales, use of this technology reduces operational costs with media planning and management being seamlessly integrated in the system. With centralised control, users can change the content on multiple devices in multiple locations remotely, making operations hassle-free, fast and accurate.
EB: Please tell us in brief about the working principle/technology behind hologram systems.
These are completely integrated systems that can create, manage and display 3D visuals perceived as holograms floating in mid-air. New-generation LED-technology-based 3D holographic visuals can convert passive audiences into real buyers.
EB: What is the most significant target audience for this technology?
Targeted business verticals include digital signages, retail, events, entertainment, education, public safety and many other use cases.
These devices do not just ensure message communication, but also brand message registration in the mind of the viewer—whether you want to communicate your brand message, or promote or launch a new product.
These can be used by all businesses and in a variety of environments, including supermarkets, brand stores, fashion outlets, restaurants, food courts, music concerts, business events, pubs, bars and multiplex theatres.
EB: Please give us an idea about the main hardware and software components used in such devices.
In a holographic imaging device like HYPERVSN, there are two major components: stator and rotor. The stator, which is the component closest to the wall bracket, houses the motor and power supply. The rotor, which sits above the stator, houses the Wi-Fi module and CPU. Four rays are attached to the rotor, and these spin at 670rpm to develop the visuals.
On the software side, Pro Management Software is a set of tools for businesses that come in three versions, as given below.
- Solo application allows for local single-device management. It is perfect for small businesses or entry into the holographic digital signage market.
- Cloud CMS (content management system) enables virtually limitless scalability, allowing businesses to control thousands of devices across multiple locations through a simple Web-based interface.
- The desktop application allows users to set up, configure and manage media content on a PC.
Multiple devices can be installed on a single account, enabled by Cloud CMS.
The other software, HYPERVSN 3D Studio, is customised to allow users to create 3D visuals out of basic 2D images. They do not need any previous design or animation skills to create visuals with this.
EB: Which deployment model generates more demand from customers: on-premise or cloud-based?
Both models are well-received in their given markets. The cloud solution is high-volume by nature. However, the on-premise offering—as the most affordable device—is extremely popular. Users can upgrade device packages, that is, transition from local management to cloud scalability, which is the trend we often see. Customers can start with one on-premise classic device in one store and then decide to roll out multiple devices across multiple locations, and run their media through Cloud CMS.
EB: Is the hardware compatible for outdoor use?
The device can be used in various environments. However, it is currently advisable to keep the installation indoors.
This report was first published in the April 2019 issue of Electronics For You
