Porsche will launch four products in India over the next 8-10 months to reverse its fortunes as sales remained subdued in 2018.
Porsche AG, the luxury sports car brand of Volkswagen AG, will launch its first electric car, the Taycan, by March 2020 in India. Porsche, which already sells its range of petrol-only sportscars and sports utility vehicles (SUVs) in the country, expects customers in luxury car segment to move towards environment-friendly vehicles.
Porsche launched the 911 Carrera S and the Carrera S Cabriolet in India on Thursday, priced at ₹1.82 crore and ₹1.99 crore, respectively.
Speaking on the sidelines of the launch event, Porsche India director Pavan Shetty said to The Mint that the company will roll out the Taycan in the first quarter of 2020. The Taycan, which has a claimed range of 500km, can be driven for 7-10 days within city limits on one single charge.
Doing away with diesel vehicles
Indicating the company’s shift towards manufacturing eco-friendly vehicles, Porsche has launched hybrid powertrain in products such as the Cayenne and Panamera.
Porsche has decided to move away from manufacturing diesel vehicles. Porsche will launch four products in India over the next 8-10 months to reverse its fortunes as sales remained subdued in 2018. The luxury sports car maker’s sales dropped by 19% to 348 units in 2018 from 430 in 2017.
As governments across the world are urging vehicle manufacturers to develop vehicles that emit less or no carbon, luxury vehicle manufacturers, including Volvo AG and Porsche, have decided to stop manufacturing diesel vehicles.