Battery channel partners


Saturday, May 16, 2009: Channel Partners play a key role in deciding the fate of the manufacturers. Hence, they hold a key position in the industry. Electronics Bazaar has been rating the manufacturers of different product segments, but it is rating the channel partners of the battery industry for the first time. We approached all major battery manufacturers to share with us their channel database. We then got in touch with the channel partners in every nook and corner of the country and received overwhelming responses. However, some manufacturers didn’t disclose their channel partners’list with us.We hope to get them to join us the next time we decide to conduct this activity.

Battery Channel Partners

Company name



Revenue (in Rs million)

Nata Devices


Rs 122 million



Rs 50 million

MB Traders


Rs 50 million

Kandhari Photo Electronics Pvt Ltd


Rs 25 million

Excel Power Solutions


Rs 19 million

PSI Enterprises


Rs 18 million

Western Batteries


Rs 10 million

Spectra Battery Industries Pvt Ltd


Rs 7.72 million

Cibi Battery House


Rs 6.4 million

Speed Electronics


Rs 5 million

San-Vin Enterprises (Pune)


Rs 3 million

Alpha Traders (Ahmedabad)


Rs 2.5 million

Premier Electronics (India)


Rs 2 million

Uniq Synergy Pvt Ltd (Bengaluru)


Rs 1.5 million

Khandelwal Enterprises


Rs 1.26 million

Nata Devices 
Annual Revenue (2007-08): Rs 122 mn, Rajesh Nakra Executive Director
Nata Devices was started in 1991 by Rajesh Nakra, with the distributorship of M/s Naina Semiconduc­tors Ltd for selling diodes. The first year’s turnover was Rs 2.2 million. In the year 1996, the company entered into agreement with USHA (India) Ltd to sell the Samsung range of small signal devices, a turning point for the company as the turnover grew to Rs 7.5 crore. The company started the batteries business in 1999, with the import of 500 pieces of 7AH batteries from China. Batteries are now its main product. The company now imports brands like CSB, Pilot Yuasha from China and Taiwan. In the year 2002, the company started distributing two local brands before being associated with Exide Industries Ltd in December 2004. The company has Exide power centres at Nata Devices, New Delhi, which is an exclusive store of Exide products. The company sells sealed maintenance-free batteries to the telecom, financial and power conditioning sectors and sells inverter batteries to dealers and actual users. It aims to be the largest distributor of Exide within the next 2 years.

Contact details: M/s Nata Devices India (P) Ltd, S-8, Okhla Indl. Area, Phase-II, New Delhi 110020; Phone: +91-11-3088 7078-79; Fax: +91-11-30889890; E-mail: [email protected], [email protected]


Annual Revenue (2007-08): Rs 50 mn , Abhijit Ray, proprietor

In 2001, Digitek started as a channel partner for battery players to provide power solutions to different clients. It is an ISO 9001:2000-certified company. Digitek caters to the medical sector, telecom sector, etc. It also caters power solutions to the stock exchanges. Its clients comprise various cotton mills, and various government departments, viz, railways, BSNL, Calcutta University, Jadavpur University, the Nagaland police and the Meghalaya government department. It provides inverter batteries, UPS bat­teries, voltage stabiliser batteries, etc. Digitek further wants to venture into the solar energy and automotive sectors in the near future. It registered and enlisted with NSIC, DGS & D. It is also authorised to provide annual maintenance contracts {AMCs} and repairing power conditioning equipment of any brand.

Contact details: Aruna Lok Apartment, 100 Garia Main Road, Mahamaya Tala, Kolkata 700103; Phone: +91-33-65110851/64171192; Fax: 24351899; Website:; E-mail: [email protected]

M B Traders 

Annual Revenue (2007-08): Rs 50 mn, Manoj Kumar, Proprietor

M B Traders started four years ago, in 2005. It provides automotive batteries, SMF, VRLA, tubular batteries and batteries for UPS and inverters. It has a retailers’ network through which it reaches customers. It is authorised for sales and service of Amara Raja Batteries Ltd, automotive, inverter and UPS ranges under the system and procedure of the company. Its main customers are UPS manufacturers. It also provides power solutions to Mother Dairy, Kasturi Ram Institute of Higher Education and other companies. Its main source for revenue is institutional sales. It also caters to different car showrooms of Hyundai and Maruti for their power solution needs.

Contact details: A–1, Main Road, Old Arjun Nagar, East Delhi 110051; Phone: 9891048002, 9810635199, 22056159, 22450803; E-mail: [email protected], [email protected]

Kandhari Photo Electronics Pvt Ltd 

Annual Revenue (2007-08): Rs 25 mn, S S Kandhari, Managing Director

Kandhari Photo Electronics Pvt Ltd has been serving both the consumer, as well as industrial sectors for more than two decades. They introduce themselves as ‘pioneer charger manufacturers and battery sellers’. They have installed many quality-checking machines like battery reliability, life-cycle IR-testing, battery formation and grading system. Other than this, they have machines to test battery packs of various voltages. In the future, they are going to install more machines to make their internal and external QA more strong. They provide a wide range of batteries to both their consumers, as well as OEMs, like Ni-Cd batteries, Ni-MH batteries, Li-ion cells for laptop battery, solar LED applications and handheld terminals, etc, and lithium-primary button cells. They are authorised stockists and OEM representatives for GP batteries, Varta and SAFT batteries, being the top global players for rechargeable battery. They are the main player in the Ni-CD/ Ni-MH rechargeable battery field. The organisation’s position is good among rechargeable batteries/battery-pack assemblers, with leading brand names Montu, ‘DIGICAM’ and Green Power. They provide these battery/battery packs to the leading companies such as – Bharti, BEL, Olympus, etc. Their future plans are to focus on lithium ferro-sulphate (Li-FePO4), Li-ion ready to use batteries (low self discharge-rate batteries) with 1000 charge-discharge cycle.

Contact details: 2/1 Vishal Market, BP Colony Delhi 110009; Phone: +91-11-47062396-97-98; Fax: 47062399; E-mail: [email protected]; Website:

Excel Power Solutions 

Annual Revenue (2007-08): Rs 19 mn, Amit S Mittal Managing Partner

Excel Power Solutions is a partnership firm established in June ’08 to provide power solutions to its customers. It is also a distributor for Amara Raja Electronics Pvt Ltd, the makers of ‘Xenon’ branded inverters and batteries for Mumbai. It provides all kinds of ‘Amaron’ batteries suitable to all vehicle-types – cars and commercial vehicles and also for inverters/UPS. Excel Power Solutions believes in timely delivery of products and efficient after-sales support to its 100-plus retailers.

Contact details: Shop # 6 & 7, A Wing, Western Tower, New Prabhat Society, Western Express Highway, Near Bisleri Factory, Andheri (E), Mumbai 400 099; Phone: 022-2839 7022, 3216 4621; Fax: 3216 4621; E-mail: [email protected]

PSI Enterprises 

Annual Revenue (2007-08): Rs 18 mn, Sumesh Gautam, CEO

PSI Enterprises was established in 2004. It specialises in lithium batteries. PSI caters to a large portion of the market with its batteries. It imports batteries from EVE Energy Company Ltd, which is a China-based manufacturer of lithium batteries. PSI believes in providing quality batteries at a very competitive price. It is exploring the areas for lithium battery applications and intends to further diversify its business in the future by catering to the telecom and security sectors. PSI supplies total solutions in lithium batteries to its clients, its motto being fulfilment of customer satisfaction.

Contact details: 314, Krishna Mall, Sector 12 Dwarka, New Delhi 110075; Phone: +91-11-47028314; Fax: 45649530; Website:; E-mail: [email protected]

Western Batteries 

Annual Revenue (2007-08): Rs 10 mn, Amit Gundawar, Proprietor

Western Batteries was established four years ago. It provides power solutions to the inverter, UPS and electronics sector. It also caters to the automobile sector. The company is planning to expand its business by increasing the percentage of institutional sales. Targeting big companies gives it the advantage of higher volumes and a better base in the industry. It also believes in sound marketing of its products to make them more visible in the market. This helps it to boost the sales of its products.

Contact details: Ground Floor, Shop No. 2 Bhagyoday Building, Fatherwadi Gokira, Vasai East 401208; Phone: 27708108; E-mail: [email protected]

Spectra Battery Industries Pvt Ltd  

Annual Revenue (2007-08): Rs 7.72 mn, Chetan S Sanghvi, Managing Director

Spectra Battery Industries Pvt Ltd is a 15-year old organisation, situated in Vasai, Maharashtra. It is also into manufacturing automotive and tubular plates, automotive (32 AH to 200 AH), tubular(80 AH to 230 AH) and traction batteries (80 AH to 720AH). It has its distributor network all over India, right from Punjab to Tamil Nadu and from Assam to Gujarat. It has a complete range of lead acid plates and lead acid batteries, made with the latest machineries and products. It has recently introduced maintenance-free batteries and is on the verge of opening shops across India. It has also introduced specially designed long economical heightened plates for industrial applications. Spectra Battery is looking forward to growing along with the battery sector.

Contact details: A–33, Vidhya Villa Compound, First Floor, Old Nagardas Road, Behind Dhobi Ghat, Andheri {East}, Mumbai 400 067; Phone: 022–28367741; Fax: 28367775; E-mail: [email protected]

Cibi Battery House 

Annual Revenue (2007-08): Rs 6.4 mn, C Chandrasekaran, managing partner

Cibi Battery House started the battery business in February 2000 as a dealer of Exide SF brand batteries. It then switched over to Base Batteries exclusively. Now it sells all types of batteries for various applications like two wheelers, automotive cars, light commercial vehicles, heavy
commercial vehicles, tractors, earth movers, plain plate inverter batteries, tubular batteries, sealed maintenance-free batteries, etc. The company also has products of solar energy, wind energy and tidal energy batteries.

Contact details: 545 A Perundurai Road, Opp. Travellers Bungalow, ERODE-638 011, Tamil Nadu; Phone: +91-424–2260968, 2268411; Fax: 2264145; E-mail: [email protected], [email protected]

Speed Electronics 

Annual Revenue (2007-08): Rs 5 mn, Lakshmeesh R Kamath, proprietor

Speed Electronics started as channel partners for battery players in 2004. At that time, the total turnover of the company was Rs 1.4 million, whereas now it is Rs 13 million, out of which, Rs 5 million comes from the battery business alone. It provides two wheeler, four wheeler and truck batteries. For vehicular purposes, it provides VRLA, pasted plate and tubular batteries for inverters, UPS and industrial purposes. Speed Electronics wants to enhance its base in this segment further. Its aim is to retain clients by providing total services to its customers.

Contact details: Udupi–Manipal Main Road, Hayagrieevanagar, Indrali, Udupi 576102; Phone: 09342740050; E-mail:[email protected]

San-Vin Enterprises 

Annual Revenue (2007-08): Rs 3 mn, Vinit Rukari, proprietor

San-Vin Enterprises is an exclusive one-stop store for battery and power backup requirements. It is into providing valuable services to its retail, as well as corporate clients and has been in this field since the last 23 years. It is a pioneer in dealing with automotive, industrial and special purpose batteries, maintenance-free, engine-starting applications, sealed maintenance-free (SMF) batteries, tubular batteries and inverter batteries. The company also specialises in SMF batteries for generators/cranking purpose and other standby applications. All these factors make it a total power solutions provider. It believes in providing quality products and services to its customers. San-Vin’s vision is to achieve a global name. It strives to be a value-based organisation, seeking excellence in all its products, processes and services.

Contact details: Hunderkari Building, 408/1, Gultekadi, Swargate, Satara Road, Pune 37; Phone: +91-20 24267182; Fax: 24272049; Website:; E-mail: [email protected]

Alpha Traders 

Annual Revenue (2007-08): Rs 2.5 mn, Pankaj A Desai, proprietor

Alpha Traders started its business in the year 2000. Currently, it is dealing with hospital and biomedical departments, weighing scales, instruments, etc. It also provides after-sales support to its clients. The products in its kitty include SMF batteries, battery packs, lead acid batteries of various ranges, etc. The company is looking to diversify in the medical sector to enhance its market base. It wants to provide the industry
with the whole range of batteries under one roof.

Contact details: D-401, Dhananjay Tower, near Shyamal 3B, 100 Feet Road Satellite, Ahmedabad; Phone: 09824167742; Fax: +91-079-40062748;
E-mail: [email protected]

Premier Electronics (India) 

Annual Revenue (2007-08): Rs 2 mn, Sunil K R Jalan, proprietor

Premier Electronics is a manufacturer of inverter and UPS. It was established in Kolkata 25 years ago. It deals in industrial battery, especially flat plate and tubular batteries, which it provides to different sectors. It also provides higher capacity inverters and UPS. The UPS they manufacture are according to the customer requirements. This facility of providing customised solution helps the company to retain and attract more clients in the UPS segment. The unique quality of Premier electronics is that it offers products at the best price. Their main revenue comes from higher volume sales.

Contact details: BF-24/11,D B Nagar, Sahapara, Baguiati, Kolkata 700 059; Phone: 033-25760908/25764270; Website:;
E-mail: [email protected]

Uniq Synergy Pvt Ltd 

Annual Revenue (2007-08): Rs 1.5 mn
Uniq Synergy Pvt Ltd (USPL) is a private company started by young and energetic entrepreneurs who have ventured into selling imported rechargeable sealed maintenance-free batteries and other related power products in the southern parts of India. It imports leading brands, ‘Vision’ and ‘Power Kingdom’ from China. The rechargeable batteries include SMF/VRLA and nickel-cadmium, nickel-metal hydride, lithum-ion cells and packs. USPL caters to a variety of industries and end-users covering power, telecom, medical, elevators, solar and corporate/government establishments.
USPL is looking ahead to establish itself as a company which provides complete and efficient solutions to customers.

Contact details: New No. 19, 86th Street, 18th Avenue, Ashoknagar, Chennai 600083; E-mail: [email protected]; Phone: +91-44-24741495; Fax 24741496

Khandelwal Enterprises  
Annual Revenue (2007-08): Rs 1.26 mn, Srimati Bhagwati Khandelwal, Proprietor

Khandelwal Enterprises provides Amptek Batteries to private companies, UPS manufacturers and end-use customers. It also caters to government organisations. It plans to target more sectors with its batteries and also enhance its workforce so that it can provide better services to its clients. At present, the company’s market position in this segment is strong but it wants to make it stronger in the coming future by providing all the power solutions to customers at a very competitive price list.

Contact details: Khandelwal Enterprises_22, Rabindra Sarani, 1st Floor, Suit No. 18, Kolkata 700073; Phone: 9830243422/22361278/39851641;
Fax: 22361278; E-mail: [email protected]



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