“We Work With Startups Across The Globe To Support Them As They Bring Their Designs To Market”

Navin Honnavar, senior marketing manager-South Asia, element14

Customer requirements and providing flexible purchase options are what bigger players in the component distribution game seem to put maximum focus on. Navin Honnavar, senior marketing manager-South Asia, element14, talks to Baishakhi Dutta of the Electronicsforu.com Network about the firm’s flexible purchase models and its plans for the future.

EB: What unique aspect about your company benefits your customers the most?
Today’s customers need the best of both worlds, and we offer that.

We provide customers with the specialised capabilities they need as they bring products to market, and do this through all the stages of the product’s life cycle. And we also provide the scale, size and the global reach of a broadline distribution business when their needs grow. We offer customers technical support and add-on services such as ‘maker to market’ and specialised design kits to accelerate the development of their designs. For suppliers, we offer award-winning marketing support for their products as well as access to a very wide range of customers from diverse industries.

Being part of the Avnet ecosystem also allows us to support customers in a unique way. By monitoring buyer patterns, we can identify when customers are moving into the next phase of their journey and introduce them to our group’s business, which can support them as they grow further. This means that customers no longer have to identify, review and on-board a new partner at every phase of production, hence reducing the time, costs and the complexity of bringing products to market.

EB: What’s your strategy with respect to keeping ready stock of in-demand products for your customers?
Over the last two years, element14 has invested significantly in stock and added over 40 new suppliers, to both broaden and deepen its product range. We know that it is important for our customers to access products quickly. If they are in the middle of a design, they don’t want to wait weeks for an alternative part that they want to try out. Also, we focus on bringing the latest products from suppliers first for our customers. This helps them bring to life products with the latest designs.


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