We are looking for distributors or agents, with whom we can develop the India market

54
15845
Advertisement

Tony DingThe growth opportunities in the Indian LED market have influenced a lot of overseas firms to grow their business in the country. However, lack of proper information about government initiatives, policies and ongoing projects does pose a big challenge.
EB Bureau spoke to Tony Ding, international sales director, Shenzhen Sosen Electronics Co. Ltd, to understand the company’s local requirements, the obstacles it faces while operating in India, and to discuss the firm’s future plans and business opportunities.

EB: What is more important for you—domestic sales in China or exports? What per cent of your overall revenue last year, came from exports?
Currently, it is domestic sales in China. We have strategic partnerships with most of the Chinese lighting companies such as Unilumin, HP Winner, Hongli, etc. But we also consider exports as very important to us—40 per cent of our overall revenue last year, which is about US$ 20 million, came from exports. We have good business relationships with global lighting companies such as Sylvania, GE, Cooper, Acuity, etc.

EB: What are the top four to five countries you export to?
In order of priority, we export to the USA, Russia, India, Iran and Turkey. Of them, we consider India to be one of the markets with the highest potential.

EB: Do you think India is important for the future growth of your business?
Yes, India is one of the most important markets for our future growth. First, India is a big country and its economy is growing fast. Second, the Indian LED lighting market is a huge and booming sub-sector. Third, LED lighting will contribute a lot to saving electricity for India. Fourth, we already have good business relationships with Indian lighting companies such as Syska, Bajaj, Havells, GE India, HPL, Wipro, Schreder, Panasonic, etc.
In June 2016, the Sosen H series LED drivers (with a five-year warranty) were certified by BIS. And our C series UFO round-shaped industry lamp drivers are in the process of being certified by BIS. For the Indian market, we are developing new products like the V series, which has the following characteristics:

  • Universal AC input, 90V-305V
  • 12kV internal surge protection
  • THD<5 per cent
  • Warranty of seven years
  • High efficiency up to 94 per cent
Advertisement

We expect that the Indian market will grow 50-100 per cent and contribute 20-30 per cent of Sosen’s overall overseas sales volume for 2016-2017 (the target for which has been set as US$ 30 million).

EB: Are you already doing some business with India?
Yes, we are. As mentioned earlier, we have good business relationships with many Indian lighting companies.
Currently, though Sosen supplies directly to these firms, we are looking for distributors/agents to develop the India market together.

EB: Have you ever visited India for business?
Yes, we have—we visited India in December 2015 and in May 2016 for some exhibitions, where we met with more than 500 professionals from local lighting firms, who had come from across India. They were very interested in our products and now, many local trading companies are willing to be our distributors/agents in India. We view India as a potential hub for our overseas business.

EB: What are the biggest challenges for you—to tap or grow your business in India?
The big challenge is that we are still not so familiar with the local LED industry and its leading players. We also need more information about the Indian government’s policies and the ongoing projects in India. Only with such information can we ensure that more local LED lighting companies get to know about us—about Sosen and its LED drivers.

EB: Are you looking for distributors/agents in India?
Yes, we have agents in China, USA, Germany, Russia, Turkey, Iran and now we are looking for some partners in India, to be our distributors or agents.

EB: What are the qualities you look for in your distributors/agents?
We would like our distributor/agent to have a good knowledge about the Indian LED lighting industry, have a strong relationship with the LED lighting companies and a good sales channel in India.

EB: In countries that you export to—how do you promote your products? What is your marketing strategy?
Sosen’s marketing strategy is to focus on the mid- and high-level LED lighting market, offering quality products at the best price to our customers and partners. This leads to a win-win co-operation in the market development process. Our strategies include:

  • Participating in industry exhibitions
  • Advertising in partenership with our distributors/agents
  • Visiting key organisations of the LED lighting industry
Advertisement

54 COMMENTS

  1. Dear Sir/Madam

    I am writing this letter on behalf of Alden Enterprise, as wish to take a Distributorship for your products, We are highly interested in reselling your products in Maharashtra Thane. District

    We will be highly pleased if you choose us as your Distributor. We also have adequate number of employees and infrastructure to support the business.

    In case you have any question, kindly feel free to contact us ; [email protected]
    8422011205

    We are looking forward to working with you.
    Sincerely,
    Mani
    Alden Enterprises.
    (Proprietor)

  2. Dear Mr. Tony Ding,
    In continuation to your interview for print media in March 2017. Are you still looking for a distributor / channel partner for your product “LED” in India? If Yes, We could discuss further on the same.
    Requesting you to shared your contact details to communicate further.

    Thanks & regards,
    Praveen
    Mobile – +918800793401

  3. Hello Mr.Ding,
    We are well experienced in number of business in India, specially electronics goods and spare parts. As such we are very interested with your products to sell in Indian market. Therefore, we need your agency/franchise for the same.

    Awaiting for your response.

    Thanks

  4. Hello Mr Ding,
    We are interested in Distribution in Punjab ,Chandigarh and nearby areas.
    I would be happy to start a new relationship with your organisation.
    Please contact us on following :
    Warmest Regards,
    Bhupinder Singh
    TDI ,117 SAS nagar,Punjab ,chandigarh

  5. Hello Mr Ding,
    Cheers! We are interested in Distribution in Central India and nearby areas and we have operations in Bhopal. I would be happy to start a new relationship with your organisation.
    Please contact us on following :
    Warmest Regards,
    Nitin Shrivastava
    [email protected]
    Mob : +91-9993024350

  6. Hello Mr Ding,
    Cheers! We are interested in Distribution in Uttarpradesh and nearby areas and we have operations in Kanpur and Kanpur Dehat. We have space for Production and Warehouse as well as showrooms in Kanpur city.
    I would be happy to start a new relationship with your organisation.
    Please contact us on following :
    Warmest Regards,
    Mahendra Sankhwar
    email – [email protected]
    Mob : +91-9794070446

  7. Dear Mr. Tony,

    I am made to know that you are on the lookout for Distributors of your LED’s in India.
    India is an emerging market as far as LED’s are concerned.
    We have 29 years of experience with the Indian manufacturing industry.
    We are interested in distribution of your LED’s for the states of Madhya Pradesh and Chattisgarh in India, both the Govt. sector and the private sector.
    looking forward to hear from you soon.

    Best Regards,

    A.Jairaj
    Director
    Kaipallil Engineers
    Bhopal
    Cell:+91 9406564264
    email: [email protected]

  8. Dear Mr. Tony Ding,

    We have learned from your interviews given to a section of press, that you are keen to have distributors / agents / representative in India to develop the LED Lighting market in India and in this connection, we are pleased to express our zeal to become your exclusive representative in India.

    As you are aware, India is a very fast growing market and the market is still untapped to its fullest potential. The earliest we are successful in taping the market, the more we stand to gain from it.

    We, at Marksalez Enterprises, shall assist you, represent you and support you in developing the market as an extended arm of your esteemed organization based on our 30 years of experience in sales and marketing. We are currently based in Delhi, the capital of India, and once we ink the deal with you, we shall act as per the agreed terms and expand our offices to other cities in India as well, representing you.

    We look forward to a long and fruitful partnership with you for many years to come.

    In anticipation of receiving a positive response from you end.

    Best regards,

    C. Anil Kumar
    Director
    Cell: +91-9205326220

  9. We, JR Compliance & Testing Labs, come up with superior regulatory and certification services. We strive to proceed in an expedient and efficient manner in order to meet the client’s time constraints without compromising accuracy of test methods and results. We maintain flexible, adaptable and positive attitude while handling client’s project. We apprised of all industry changes so as to always be able to provide our client with the most updated regulatory requirements.
    We would be able to provide the fastest & reliable services to your upcoming Products Compliance Requirements. We are the largest compliance Co. Certified with ISO 9001:2008 & we have served the World’s most famous Brands Like LENOVO, DELL, ASUS, SGS, SONY, FORD MOTOR, LG, TCL, SAMSUNG, Star TV, CISCO, RELIANCE JIO, SHARP CORPORATION, TOSHIBA, MI, CANON, NIKON, FUJITSU SUB- ZERO WOLF, ELEMENTAL, TVS ELECTRONICS, HTC, HONYAR LED, WET LED, PICORIO, RISOPRINTERS, MIMAKI PRINTERS, PROFOTO, TARGUS, MEIZU, NVIDIA, CONTINENTAL, QUANTUM, HONEYWELL- ISI, MOTOROLA, AMAX, COMPUWARE, BYD, NEWLINE, TECH FRONT,INDELEC ELECTRICAL- LED, FINGERTEC, DASCOM- TALLY,KANYO BATTERY and many more.

    Watch our company Profile with given below link:

    https://www.youtube.com/watch?v=rpXXvkYMKDE

  10. Hi my name is Benjamin Yanthan,i’m from Nagaland(India).
    I will love to be agent or a distributor for your product in india,
    fresher but i am young,energetic and hardworking..
    Please let me know..
    [email protected]

  11. Hello I want to be distributor , agent stockist super stockist in India , Uttar Pradesh, agra… pllzzz mesg the details& contact @ earliest
    8923576777

  12. Hi,
    I want to be a part of your team and wants to be a distributor of your product in Himachal Pradesh..INDIA. Please suggest me the procedure.
    Thanks
    M S Thakur
    9805294784

  13. Hi,
    I wanna be a part of your team and wants to be a distributor of your product in Himachal Pradesh..INDIA. Please suggest me the procedure.
    Thanks
    M S Thakur
    9805294784

  14. Hi Tony,
    With good network of small dealers and distributors am interested to market and promote products of your company. I want to understand in detailed way the product, specifications, present approvals whether meeting Indian norms or not.
    Please share with me detailed catalouges, specifications, approvals,etc at my email id : [email protected]
    You can reach me at : +91-9899985516

  15. We are having experience in supplying spare parts of Heavy Earthmoving Machineries to various Govt. depts
    in India. Now we are interested to get agency/distributorship for your products. So please send your leaflets
    & brouchers etc. if any.

    Thanks,
    Alok Jain
    Sakshi Dealcom Pvt. Ltd.
    Kolkata, India
    E-mail: [email protected]
    Cell: 91+9830049500

  16. We are located at Fursungi an industrial area on Pune Saswad road we have 5500sqft of factory shade of 30ft. height . plus extra 2500sqft. Of mezzanine floor with light connection of 110hp plus borewell. Our Area is in close proximity for rural as well as urban city of Pune. We have ample amount of manpower and we can assure of mfg. your product in joint venture under your license for Indian market under your supervision

  17. As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
    I want to be a distributor for your product love to be a part of your team.i am from India ,Maharashtra state nasik city

    Regards,
    Nishant Kumavat
    7276002877

  18. As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
    I want to be a distributor for your product love to be a part of your team.i am from India ,Maharashtra state nasik city

  19. I am Girish Dehade, with a 3 decade experience of marketing & logistic, looking for an opportunity to establish new business for any one who is interested to start their work in India with a head quarter in Gujarat.

    Basically this I am looking for my Son Mr. Arpit, who has completed BE Electrial and looking for new startup.

  20. As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
    I want to be a distributor for your product love to be a part of your team.i am from India ,Telangana state Hyderabad city.

    Thanks & Regards
    kiran kumar
    +91 9989327202
    [email protected]

  21. Hi Tony,
    Pleasant if you are interested to find distributor / Stockist in india then please contact me on [email protected]. Please mention all requirement & after discussion will get achieve the historical sales in Indian Market.

    Thanks
    Bhavin

  22. Dear Mr.Tony Ding,

    I have worked with Chinese MNC, Hans Laser for more than 5 years and new with Japanese MNC Yamazen Corporation, I am looking after the Import of the CNC machines, Tools and Equipment’s from Thailand and Japan to India, Also responsible for developing dealer network throughout india.

  23. Hi tony good day. As in the post that mention we are intrested to become the distribution partner in kerala please relive the details and terms

  24. As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
    I want to be a distributor for your product love to be a part of your team.
    I leave in India.

    Thanks & Regards
    Ashish agrawal
    +91 8888935655
    [email protected]

  25. Dear Tony Ding,
    Greetings of the Day !!
    Hope you are doing well !!

    As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.

    I will help you out for making distributors or sales agent in all over india.

    Thanks & Regards
    Rohit Mittal
    Email : [email protected]
    Mob : +91-9643109326

SHARE YOUR THOUGHTS & COMMENTS

Please enter your comment!
Please enter your name here

Are you human? *