Indian Smartphone Shipment Sees 20% YoY Growth in Q4 2023, Samsung Led With 20% Market Share

- Advertisement -
- Advertisement -

The premium smartphone market saw a robust growth with Apple capturing 7% market share in Q4 2023.

India’s smartphone market witnessed a significant surge during the Q4 2023 festival season, with shipments reaching 38.9 million units, marking a 20% year-on-year increase. Investments in mainline retail spaces in 2023 proved beneficial for both vendors and market stabilization.

Overall, the Indian smartphone market in 2023 remained stable with a total of 148.6 million shipments, a slight 2% decrease from the previous year. Despite inventory challenges, minimal inflation improvements, and fluctuating demand, the market showed resilience, bolstered by growing consumer confidence later in the year.

- Advertisement -

Samsung led the market in Q4 2023, holding a 20% share with 7.6 million units shipped. Xiaomi followed closely, securing the second spot with 7.2 million units, while vivo claimed third place with 7.0 million units. Realme and OPPO (excluding OnePlus) completed the top five, shipping 4.5 million and 3.7 million units, respectively.

Xiaomi and Realme achieved their highest offline shipment share in Q4. Xiaomi’s balanced approach to offline and online channels, with products like Redmi 12 5G and Redmi 13C, boosted its offline presence. Realme mirrored this strategy, with the Narzo series focusing on e-commerce and other products performing well in offline channels.

The premium segment of the market witnessed robust growth, driven by factors such as easy financing options, retailer incentive schemes, and rising disposable incomes. Apple leveraged the Diwali festival in November 2023 to promote its iPhone 15 series, capturing 7% of the market share in Q4. Samsung also focused on its premium segment, setting aggressive retail targets for its Galaxy S23 series and launching the Galaxy S23 FE.

Vendors are optimistic about the consumer market for coming up election year, expecting growth driven by affordable 5G and replacement cycles from the pandemic period. According to a Canalys report managing rising material costs will be a significant challenge for vendors in 2024.

- Advertisement -

Related Artcles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Exclusive

How Effective Will The Global Biofuel Alliance Be?

0
From environmental benefits to economic opportunities, the potential of biofuels in revolutionising our energy landscape. India has made history by hosting the 18th G-20 summit...
Marina

Investments In Drone Industry Decline To US$1.7 billion

0
The 2023 data now separates drone company funding from AAM/eVTOL funding, which significantly boosted the total in 2020 and 2021. Drone companies received US$1.7 billion...

“Now’s A Great Time To Make In India”

0
In news and in current affairs relevant to the current geopolitical situation, India is emerging as one of the fastest-growing electronics manufacturing services nations...

Buzz

Quantum Circuits Logo

Quantum Circuits Appoints Ray Smets As CEO

0
His contributions to mobile networking technology have earned him over ten international patents. Quantum Circuits, Inc., a pioneer in fault-tolerant quantum computing, has announced the...

Jakson Green Signs Power Purchase Agreement With SECI

0
It is estimated to power 100,000 households annually, reduce 188,000 MT of carbon emissions each year, and boost job opportunities. Jakson Green, a leading player...

ZF Expands Aftermarket Commercial Vehicle Range With ADAS Sensors

0
Advanced Driver Assistance Systems (ADAS) are gaining traction in the commercial vehicle market. Since 2015, trucks have been required to have automatic emergency braking...

Important Sectors

Feb EV Sales: Electric Car Sales Decline, Startups Rise Once Again

0
Electric two-wheelers and electric three-wheelers continue to dominate the electric vehicle sales figures in India. Electric car adoption, on a larger scale, seems to...

Jakson Green Signs Power Purchase Agreement With SECI

0
It is estimated to power 100,000 households annually, reduce 188,000 MT of carbon emissions each year, and boost job opportunities. Jakson Green, a leading player...

ZF Expands Aftermarket Commercial Vehicle Range With ADAS Sensors

0
Advanced Driver Assistance Systems (ADAS) are gaining traction in the commercial vehicle market. Since 2015, trucks have been required to have automatic emergency braking...

Samsung Semiconductor India Research Launches New R&D Facility in Bangalore

0
The facility spans 1.6 lakh square feet across four floors and is designed to accommodate around 1,600 employees. Samsung Semiconductor India Research (SSIR) has inaugurated...
Intel, Digital India, CPU

Intel Eyes AI For Standalone Programmable Chip Unit Altera

0
The contract manufacturing customers, including Intel's own business units, may receive favorable pricing.  Intel's standalone programmable chip unit, Altera, is eyeing a significant opportunity in...

Manufacturing

Union Cabinet Approves CG-Led JV Proposal For OSAT Facility In Sanand

0
CG Power owns a 92.3% stake, while Renesas Electronics and Thai OSAT provider Stars Microelectronics will have 6.8% and 0.9% equity, respectively in the...

Govt Sanctions 3 Semiconductor Plants; Rs 1.26 Lakh Cr Investment

0
The Dholera (Gujarat) semiconductor fab will produce 50,000 wafers monthly. In contrast, the Morigaon (Assam) and Sanand (Gujarat) units will assemble, test, monitor, and...

“Now’s A Great Time To Make In India”

0
In news and in current affairs relevant to the current geopolitical situation, India is emerging as one of the fastest-growing electronics manufacturing services nations...

MeitY Secretary: Domestic Semiconductor Manufacturing Is The Next Big Thing

0
At the India Digital Summit (IDS) 2024, S Krishnan, Secretary of MeitY, highlighted that India is on the brink of a major move towards...

Tata Picks Somerset For UK Battery Plant

0
The Bridgewater factory, operated by the subsidiary Agratas, will initially produce batteries for JLR and Tata Motors; with a capacity of 40GWh, it will...