ROHM plans to foray into the Indian electric vehicle market

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ROHM, a Japanese semiconductor manufacturer plans to foray into the Indian market with it’s low power and energy efficient power supplies to meet the growing demand for Electric Vehicles and other Hybrid-Electric-Vehicles (also called xEV).

Image for representational purpose only

ROHM is a major supplier of auto-electronic components providing energy efficient power solutions for xEV. The drive towards eco-friendly mobility across the world, means that Electric Vehicle is a key focus area for the company. Starting 2016, ROHM has started to extend support for Formula E, as an official technology partner to the Venturi Formula E team, that attracts motor sports fans from around the world. Also, ROHM is a key player in the Consumer electronics, with an array of power devices for Set Top Boxes, Smart phones, home infotainment to name a few. Smart infrastructure along with efficient power is a key focus area in IoT. In India, ROHM focus on Automotive and Industrial equipment.

“In 2006, ROHM ventured into India with a representative office, followed it up by establishing a fully owned subsidiary in 2011. In 2014, an R&D center was established in Bengaluru to technical support Indian customers. Combined with the years of experience from the global markets, and a strong local sales and support organization, we are all set to play a vital role in the Indian Electric Vehicle revolution.” Said Mr Nakamura, Managing Director, ROHM Semiconductor India.

“Advanced Driver Assistance System (ADAS) is working towards reducing the accidents due to human errors. Indian Automotive consumers will be benefitted from adopting some, if not all of the ADAS systems, like pedestrian avoidance, obstruction detection, automatic parking, etc. Besides, the number of electric motors in an automotive is steadily increasing, along with the electronics needed for the control. ROHM is working with some of the key enablers of some of these technologies to supply highly efficient semiconductor devices.” Said Mr Britto Edward, Head, Design Center, India.

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