Indian SMEs lack expertise in non-core areas

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Indian SMEs are expert in core areas, but when it comes to other areas like marketing and logistics they struggle to find their way, according to a PTI report. “Indian SMEs are experts in their core areas, but when it comes to non-core areas like marketing and logistics, they struggle to find their way. These non-core areas are, however, critical for the growth of their business,” said Sandeep Juneja, senior director (National Sales), DHL. He was speaking to reporters at the venue of `CEO Mentoring Clinic’ organised by DHL, the world’s leading logistics company, here last evening.

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